Sosandar, Sainsbury’s & Worn By Us partnerships

Category: Brands
Sosandar Sainsbury's & Worn By Us partnerships

Sosandar, one of the fastest growing fashion brands in the UK, creating quality, trend-led products for women of all ages, have a couple of interesting developments – a new wholesale agreement with Sainsbury’s and a new circular partnership with Worn By Us.

Sosandar and Sainsbury’s

Sosandar have announced that an agreement to sell a curated collection of its products through Sainsbury’s. A selected range will begin to be sold through Sainsbury’s during 2023, initially online only with selected stores planned later this year as Sainsbury’s increases its collaborations with fashion brands in order to provide new and existing customers with a broader selection of products.  The initial product range will include best-selling styles from Sosandar’s high performing collection and accessories.

The partnership, which includes the Company’s first in-store presence, allows Sosandar to become a truly omnichannel retailer, further diversifying its route to market and increasing brand awareness across its target demographic, whilst driving growth sales and PBT.

The agreement with Sainsbury’s adds to existing online partnerships that Sosandar has with John Lewis, Marks and Spencer, Next, The Very Group and JD Williams. Sales to date from these partnerships have been extremely strong, with a record quarter delivered through third parties in Q3 FY23.

To be one of Sainsbury’s key fashion partners is an incredibly proud moment for us. In line with our objective to provide our large but underserved demographic with more opportunities to purchase our unique and diverse products, this elevates our strategy from pureplay to an omnichannel brand. We believe that being an omnichannel business enhances our brand equity, will accelerate growth in our market share and brand awareness, whilst also providing us with a wider breadth of quality potential partners internationally

– Ali Hall and Julie Lavington, Co-CEOs, Sosandar

Sosandar and Worn By Us.

Sosandar’s other news is a partnership to enable customers to resell and recycle unwanted garments via a tie-up with Worn By Us.

Worn By Us works with strategic partners and individuals to provide a one-stop shop for the resale and recycling of clothing and fashion accessories in a responsible and environmentally sustainable manner.

Still not gotten around to sorting out that pile of clothes you don’t wear anymore? Let us do it for you! We’ve teamed up with Worn By Us to help you resell or recycle your pre-loved pieces. De-clutter your wardrobe, make money on your unwanted clothes and do your bit for the planet – what’s not to love?

– Sosandar

All Sosandar garments in re-saleable condition are eligible for resale through Worn By Us, barring more personal items such as sleepwear. When items are sold, you can take 50% of the selling price as cash, or choose to donate the proceeds to charity. Worn By Us take care of all costs including postage and any marketplace selling fees.

Sosandar join Henri Lloyd as major brands partnering with Worn By Us.


Nectar360 launches Sainsbury's branded shops

Nectar360 launches Sainsbury’s branded shops


Sell with top UK Retailers via Linnworks and Virtualstock

Sainsbury's Marketplace for high street fashion

Sainsbury’s Marketplace for high street fashion


Sainsbury’s open store with Amazon’s Just Walk Out technology


Sainsbury’s emission neutral electric van trial begins in London

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.


Take a look through a selection of the latest articles on ChannelX

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars