BigCommerce & InfoTrax partner to power direct sales

Category: Operations
BigCommerce & InfoTrax partner to power direct sales

BigCommerce have announced a new partnership with InfoTrax Systems, a leading provider of commissions software and distributor tools for direct sales companies, to provide thousands of direct sales companies with access to modern enterprise ecommerce.

Direct sellers use tools such as InfoTrax FlexCloud to track orders and referrals for sales representatives and customers, known as genealogy tracking, in order to calculate commissions and distribute payments based on each client’s unique commission rules. Because of the high cost of commissions, sellers have traditionally sacrificed commerce functionality to avoid additional expenses.

Historically, InfoTrax provided its clients with shopping cart technology built in-house, but the new InfoTrax Powered by BigCommerce solution will give thousands of direct selling customers access to more innovative and sophisticated commerce capabilities, including the ability to launch omnichannel sales strategies using Feedonomics. 

InfoTrax recognized BigCommerce as the perfect partner for this space due to its platform approach to ecommerce, ability to connect via the API library to the InfoTrax Commission Engine, and the partner ecosystem to provide our clients with a truly integrated class-leading ecommerce experience.

BigCommerce’s partner ecosystem also gives our direct selling clients access to already integrated partners that they would otherwise have to custom build into their previous shopping system. This solves a real need in the industry by combining the best in ecommerce together with the known experts in direct selling commissions.

– Sean Smith, CEO, InfoTrax

Due to direct sellers’ unique needs surrounding commissions and genealogy tracking, any ecommerce platform needed to be integrated with FlexCloud or another commissions platform to be successful. With InfoTrax Powered by BigCommerce, sellers can get the best of both worlds already combined. InfoTrax FlexCloud is also capable of handling enterprise affiliate programs for ecommerce companies in any vertical, adding another great partner capability to the BigCommerce partner ecosystem.

Together, BigCommerce and InfoTrax provide the modern platform direct sellers need to take their ecommerce capabilities to the next level. Through this partnership, direct sellers now have access to world-class digital storefronts integrated with the specialized functionality needed for them to succeed and grow.

– Sachin Wadhawan, vice president of tech partnerships, BigCommerce

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