TikTok Promote has been launched to give the community a seamless way to turn your organic content on TikTok into ads, making it easier than ever to tap into new audiences. Today we examine how Blanche Allure recognised that TikTok Promote was the ideal way to build brand awareness and used it to show target customers their products and brand in action.
The objective
Expanding brand awareness and ecommerce sales
Blanche Allure is an ecommerce fashion brand and small business, designing bold, unique clothing and accessories for women around the world. Blanche Allure recognized that TikTok was the ideal way to build brand awareness and used it to show target customers their products and brand in action. Following early organic success, they set out to see how paid advertising could help them reach as many people as possible.
The solution
Promoting their way to growth
Blanche Allure chose Promote, TikTok’s easy-to-use advertising tool, because as a young brand, they loved the high degree of control it gave them over the budget, duration, audience, and goals for their campaigns. They began by promoting videos for more views and followers, then expanded to promoting videos with shoppable links. They also use Promote to LIVE to draw more viewers to their LIVE events, where over the course of two to three hours, they connect with an engaged audience and sell more products.
The results
Looking for your numbers to climb? Look no further.
With Promote, Blanche Allure gained an additional 4,141 followers and 58,087 likes. They also saw 2,031 landing page visits from their Promote campaigns. Promoting their shoppable videos led to 3,532 product link clicks. Next, the brand began using Promote to LIVE to drive more traffic to their LIVE events, where they showcase their clothing, run giveaways, and connect with a big audience in real time. All together, they say they’ve seen a 30% traffic lift and an overall increase in sales. In light of their continued success, Blanche Allure now allocates almost 70% of their marketing budget to TikTok Promote.
The amount of visits to our website increased by 30%, and we had an increase in sales as well.
– Era Qirjo, Founder, Blanche Allure
