Sennheiser and their usage of social media

Category: Social Media
Sennheiser and their usage of social media

German audio brand Sennheiser was founded in 1945 by Professor Dr Fritz Sennheiser, whose inventions included the shotgun microphone as well as early versions of wireless microphones and headphones. Today the family-owned Hanover-based business sells the latest microphones, monitoring systems, headsets, and other audiology products to both domestic and professional customers – from recording studios to filmmakers – around the world, and employs more than 2,800 people. In 2021 it turned over €636.3m.

Its website, which can be customised through a currency and country selector to markets around the world, sells headphones, soundbars and TV listeners online.

Social Media

Sennheiser’s UK website is easy to find through search. The top results on search on its name included shopping links for the brand – both on its own website and on third-party retailer websites – followed by its own website. Other page one results include its brand on third-party retail websites and its Twitter page, where the brand has 149.5k followers.

Shoppers can see if a product is suitable for them through a range of images and technical information on the product page. They can also see a star rating and read reviews as well as checking stock levels. From its home page, website visitors can click through to its Facebook, Twitter, Instagram and YouTube pages. From its home page they can click to share a product on Pinterest, Facebook or Twitter.

UK shoppers buying from the Sennheiser website can get free two to three day shipping on all orders of £50 or over. Purchases can be returned for free for up to 30 days from delivery.

Sennheiser does not have a transactional mobile app, although it does have a series of apps that customers can use to manage features such as audio levels and mobile connections on their Sennheiser audio products.

Shoppers can opt to use third-party Amazon or PayPal checkouts, or they can use payment methods including Apple Pay, PayPal, Klarna and a range of credit cards at the site checkout.

This case study is from our RetailX UK Growth 2000 report. Download the report for more brand and retailer case studies here.


Is twitter rebrand to X barking mad or genius?

Expect the un-X-pected in today’s social media landscape

UK consumers have Celebrity Influencer overload

UK consumers have Celebrity Influencer overload

July August Social Commerce Update

eBay Elevate: Growing Your Social Media Presence

eBay Social Sharing

eBay Social Sharing launches UK, DE, Aus

Fashion Retailers Social Media Performance

Fashion Retailers Social Media Performance

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.


Take a look through a selection of the latest articles on ChannelX

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars