TikTok Promote has been launched to give the community a seamless way to turn your organic content on TikTok into ads, making it easier than ever to tap into new audiences. Now, new targeting and boosting features have been introduced to TikTok Promote to help the community drive traffic back to their profiles, turn viewers into potential leads, amplify their creator marketing budgets, and better target their desired audiences.
TikTok studies show that promoting organic content helps improve overall paid ad performance as ads perform better when people are first primed by organic content.
Seeing an organic TikTok video before a paid ad increases aided brand recall by 27% and branding on the ads gets attention 12% longer, found a recent study by Neurons.
Era Qirjo, owner of the ecommerce fashion brand Blanche Allure, used Promote to build brand awareness and reach new customers. Blanche Allure chose Promote because as a young brand, they loved the high degree of control it gave them over the budget, duration, audience, and goals for their campaigns. Using Promote on her LIVE and product videos, Era saw a 30% lift in traffic and an increase in overall sales.
Promote usage by business accounts on TikTok doubled from May 2022 to January 2023, and the Top 5 verticals which saw businesses using Promote were Media / Entertainment, Clothing & Accessories, Shopping/Retail, Beauty, and Gaming.
Making Advertising Easy and Accessible
With the new Promote features, small businesses and creators have more tools to target their desired communities and choose exactly how they can interact with their ads. Highlights include:
Drive views to your TikTok page
A new Promote goal allows Promote advertisers to drive traffic back to their TikTok page to help tell their brand’s story or show off a range of products or services. With the “more profile views” goal, viewers will be presented with a call to action driving them directly to the advertisers TikTok profile.
Spark deeper engagement with more messages
The new “more messages” Promote goal allows small businesses, who rely on interactions with customers to make their sales — including service businesses, B2B brands, and businesses who take custom orders, to directly drive traffic to their TikTok inbox.
Build brand love by boosting creators’ content
For small businesses who work with creators, Promote now gives them the option to promote the creators’ videos or LIVE videos to help increase views to their target audience. Creators can also use Promote for Others to give a boost to the content, creators and businesses they want the world to see.
Get in front of the right audience with location targeting
TikTok have expanded the audience targeting for Promote to include location as well as gender, age, and their interests, allowing small businesses with physical locations to directly target their local community. Now advertisers can either let TikTok pick the audience for them or create their own custom audience by choosing who they want to reach based on gender, age, their interests, and now location as well.
We are committed to expanding our suite of features to empower advertisers of all sizes to grow and meet their goals, whether it’s to build your audience on TikTok or engage with potential customers. Stay tuned for more updates as we continue to expand advertising opportunities for the TikTok community.– TikTok