Dulux activation with new eBay DIY Hub

Category: News
Dulux activation with new eBay DIY Hub

With almost half the Nation having completed a DIY project in the past year eBay and Dulux have teamed up to inspire more people to ‘make do and mend’ with step-by-step guides, plus up to 20% off tools and Dulux paint.

This activation is designed to bring traffic to eBay, boost engagement with Dulux as a brand, and kickstart sales with 20% off Dulux paint & DIY tools in the new eBay DIY Hub. Naturally, you can shop the Dulux range in their branded eBay Paint Store. This is a fantastic example of how a brand can go beyond pure advertising and product sales on a marketplace, to fully engage with an audience and build brand awareness in a way that inspires and captivates their audience.

Bringing together eBay’s array of pre-loved furniture and Dulux’s colour expertise, the new DIY hub on eBay is a one-stop-shop for savvy shoppers looking to revamp their homes.

With 41% of those that turned to DIY in the past year doing it to help keep costs down, and searches for ‘DIY tools’ on eBay up by 64%, it’s clear home enthusiasts are looking to be creative in the most cost-efficient way. From upcycling existing home accessories to giving a new lease of life to a pre-loved piece of furniture – with up to 20% off Dulux paint & DIY tools on the hub until the 17th of March, now is the perfect time to give the home a refresh.

Shoppers will also find Dulux’s first-ever, ‘2 in 1’ Simply Refresh Multi Surface paint and primer in one. Available in a whopping 18 ready-mix colours, the paint is touch dry within just one hour and is appliable directly to wood, MDF, metal and melamine – making it the perfect accompaniment to help save time and money for those ready to tackle their upcycling and DIY duties.

Furthermore, to help the one third of people (31%) who have shied away from DIY because they’re not sure where to start the hub also features 5 step-by-step guides for simple upcycling projects. Whether it’s a stool, candle holder, coffee table, sideboard or even wall paneling, with easy to follow instructions and prices for materials starting at just £2.49, it’s never been easier for shoppers to get creative with their homewares.

eBay is known for its pre-loved items and DIY materials , whilst Dulux is known for its beautiful colours. With more of our shoppers giving upcycling a go,  we saw a great opportunity to lend a helping hand by teaming up and creating a destination on eBay where you can find  everything you need to get to work. From giving a new lease of life to  old dining chairs, to finding home-made solutions to on trend pieces like our wavy candle holder, the  DIY hub has everything  you might need. I like to think of it as our answer to a DIY meal deal – you can grab your Dulux paint, your brushes and some new drawer handles off eBay and see a nice discount to top it off in your basket!

– Rachel Miles, Head of Home and Garden, eBay UK

There’s no satisfaction quite like the joy of bringing someone’s pre-loved items back to life with a lick of paint. In collaboration with eBay, we want to lend a hand to budding DIYers and interior enthusiasts to help them to create beautifully unique pieces for their homes. Whether it be a bold statement piece, or a more neutral addition – our new Dulux Simply Refresh Multi Surface paint and pre-loved finds from eBay are the perfect combination. DIY really has never been easier!

– Marianne Shillingford, Creative Director, Dulux

Dulux Engagement – step-by-step guides for simple upcycling projects

How to: Tile a coffee table

  1. Lightly sand entire table if it is very smooth or has loose paint/splintering
  1. Apply tile adhesive to an area with a notched trowel
  1. Lay tiles to same area using tile spacers
  1. Let adhesive dry for 24 hours (may be quicker and we can add heat to speed up)
  1. Apply the grout with a grout spreader
  1. Wipe excess grout from tiles with a damp sponge
  1. Use paint brush to paint legs and all exposed wood in the Dulux multi-surface paint – used here in Fresh Foliage – which can be painted directly onto wood

How to: Re-paint a sideboard

  1. Remove hardware from selected vintage sideboard
  1. Lightly sand the piece where necessary
  1. Wipe sanding dust off using lint free cloths
  1. Paint sideboard x 2 coats in your chosen multi-surfaceDulux Simply Refresh Multi-Surface paint – we’ve gone for the shade Pine Needle. Leave at least 3-4 hours between coats
  1. When dry, add new knobs.  

How to: Create a slatted wall

  1. Measure and use hand saw to wood slats to desired length
  1. Sand cut edges
  1. Stain wood and allow to dry 2 hours minimum
  1. Apply command strips to back of slats
  1. Apply tape horizontally across wall at top height
  1. Using a level and spacers, stick slats to wall, spaced evenly
  1. Apply a slat horizontally at the top of the vertical slats to finish the look (like a dado rail)

How to: Revamp a vintage stool

  1. Remove top from pre-loved stool if necessary
  1. Sand stool body
  1. Paint stool body in selected multi-surface Dulux paint – probably 2 coats and let dry 2-3 hours between coats
  1. Once dry, staple (or use fabric glue) to attach the new fabric. Using a neutral paint shade – such as Dulux Simply Refresh Multi Surface in Natural Calico – will help the fabric pattern to pop.

How to: Make your own candle holder

  1. Prep an area – plastic sheet on a table etc
  1. Roll out air dry clay with a rolling pin or substitute
  1. Arrange bottles (these can be old wine bottles or mason jars)
  1. Shape clay over bottles, using a small sponge to smooth clay edges
  1. Cut holes for candlesticks
  1. Let dry overnight (you can speed this up in the oven)
  1. Add candlesticks

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