With almost half the Nation having completed a DIY project in the past year eBay and Dulux have teamed up to inspire more people to ‘make do and mend’ with step-by-step guides, plus up to 20% off tools and Dulux paint.
This activation is designed to bring traffic to eBay, boost engagement with Dulux as a brand, and kickstart sales with 20% off Dulux paint & DIY tools in the new eBay DIY Hub. Naturally, you can shop the Dulux range in their branded eBay Paint Store. This is a fantastic example of how a brand can go beyond pure advertising and product sales on a marketplace, to fully engage with an audience and build brand awareness in a way that inspires and captivates their audience.
Bringing together eBay’s array of pre-loved furniture and Dulux’s colour expertise, the new DIY hub on eBay is a one-stop-shop for savvy shoppers looking to revamp their homes.
With 41% of those that turned to DIY in the past year doing it to help keep costs down, and searches for ‘DIY tools’ on eBay up by 64%, it’s clear home enthusiasts are looking to be creative in the most cost-efficient way. From upcycling existing home accessories to giving a new lease of life to a pre-loved piece of furniture – with up to 20% off Dulux paint & DIY tools on the hub until the 17th of March, now is the perfect time to give the home a refresh.
Shoppers will also find Dulux’s first-ever, ‘2 in 1’ Simply Refresh Multi Surface paint and primer in one. Available in a whopping 18 ready-mix colours, the paint is touch dry within just one hour and is appliable directly to wood, MDF, metal and melamine – making it the perfect accompaniment to help save time and money for those ready to tackle their upcycling and DIY duties.
Furthermore, to help the one third of people (31%) who have shied away from DIY because they’re not sure where to start the hub also features 5 step-by-step guides for simple upcycling projects. Whether it’s a stool, candle holder, coffee table, sideboard or even wall paneling, with easy to follow instructions and prices for materials starting at just £2.49, it’s never been easier for shoppers to get creative with their homewares.
eBay is known for its pre-loved items and DIY materials , whilst Dulux is known for its beautiful colours. With more of our shoppers giving upcycling a go, we saw a great opportunity to lend a helping hand by teaming up and creating a destination on eBay where you can find everything you need to get to work. From giving a new lease of life to old dining chairs, to finding home-made solutions to on trend pieces like our wavy candle holder, the DIY hub has everything you might need. I like to think of it as our answer to a DIY meal deal – you can grab your Dulux paint, your brushes and some new drawer handles off eBay and see a nice discount to top it off in your basket!
– Rachel Miles, Head of Home and Garden, eBay UK
There’s no satisfaction quite like the joy of bringing someone’s pre-loved items back to life with a lick of paint. In collaboration with eBay, we want to lend a hand to budding DIYers and interior enthusiasts to help them to create beautifully unique pieces for their homes. Whether it be a bold statement piece, or a more neutral addition – our new Dulux Simply Refresh Multi Surface paint and pre-loved finds from eBay are the perfect combination. DIY really has never been easier!
– Marianne Shillingford, Creative Director, Dulux
Dulux Engagement – step-by-step guides for simple upcycling projects
- Lightly sand entire table if it is very smooth or has loose paint/splintering
- Apply tile adhesive to an area with a notched trowel
- Lay tiles to same area using tile spacers
- Let adhesive dry for 24 hours (may be quicker and we can add heat to speed up)
- Apply the grout with a grout spreader
- Wipe excess grout from tiles with a damp sponge
- Use paint brush to paint legs and all exposed wood in the Dulux multi-surface paint – used here in Fresh Foliage – which can be painted directly onto wood
- Remove hardware from selected vintage sideboard
- Lightly sand the piece where necessary
- Wipe sanding dust off using lint free cloths
- Paint sideboard x 2 coats in your chosen multi-surfaceDulux Simply Refresh Multi-Surface paint – we’ve gone for the shade Pine Needle. Leave at least 3-4 hours between coats
- When dry, add new knobs.
- Measure and use hand saw to wood slats to desired length
- Sand cut edges
- Stain wood and allow to dry 2 hours minimum
- Apply command strips to back of slats
- Apply tape horizontally across wall at top height
- Using a level and spacers, stick slats to wall, spaced evenly
- Apply a slat horizontally at the top of the vertical slats to finish the look (like a dado rail)
How to: Revamp a vintage stool
- Remove top from pre-loved stool if necessary
- Sand stool body
- Paint stool body in selected multi-surface Dulux paint – probably 2 coats and let dry 2-3 hours between coats
- Once dry, staple (or use fabric glue) to attach the new fabric. Using a neutral paint shade – such as Dulux Simply Refresh Multi Surface in Natural Calico – will help the fabric pattern to pop.
How to: Make your own candle holder
- Prep an area – plastic sheet on a table etc
- Roll out air dry clay with a rolling pin or substitute
- Arrange bottles (these can be old wine bottles or mason jars)
- Shape clay over bottles, using a small sponge to smooth clay edges
- Cut holes for candlesticks
- Let dry overnight (you can speed this up in the oven)
- Add candlesticks
