Forter partnership aims to protect Wix Merchants

Category: Operations
Forter partnership aims to protect Wix Merchants

Forter have announced a new partnership with Wix, offering the ability to accurately assess transactions, in real-time, for Wix merchants in certain countries — increasing their approval rates, reducing fraud and delivering superior customer experience.

In 2022, Forter decisioned more than $300 billion in transactions for leaders across industries; more than 200,000 merchants already depend on Forter’s decisions. With this integration, Forter will instantly assess the trustworthiness of the identity behind transactions for Wix merchants. With Forter, Wix users are able to:

  • Maximise approval rates with industry-leading accuracy: Forter’s identity-based decision engine utilises the largest network of online retailers so that Wix merchants can maximise conversions and minimise chargebacks with a frictionless experience for customers.
  • Reduce Fraud Rate – Forter enables Wix to manage the transaction and merchant risk in a much better way, providing Wix users with better fraud protection. 

Wix brings fast, reliable and secure digital commerce infrastructure to merchants at every stage of growth. Our shared commitment of delivering superior customer experience and driving meaningful business results made the integration an obvious choice. We’re looking forward to fighting fraud and growing revenue with Wix.

– Michael Reitblat, co-founder and CEO, Forter

Empowering our users to grow their businesses seamlessly and securely is a top priority for us. Our partnership with Forter allows merchants to focus on growing their business instead of managing fraud or false declines. We’re looking forward to seeing the continued business impact our partnership drives for merchants around the world.

– Omer Shatzky, head of risk and fintech, Wix

The partnership is live and will be rolled out more widely over the coming months.


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