How Swan prepared for TikTok Live (Watch today 2pm-6pm)

Category: Brands

Today we are back with Emma Cork and Katie Lindop of Swan, to discuss how they have prepared for their TikTok Live, which runs from 2pm to 6pm this Wednesday afternoon.

This is their second Live on TikTok, so in the video we discuss how their first event went and what lessons they have learned for today’s event. Emma and Katie walk through everything from getting started on TikTok, the support the platform offer Swan, and how to face the daunting task of speaking non-stop for four hours without a break!

If you want to watch today’s Live, you’ll catch Emma and Katie any time between 2pm and 6pm on the Swan Brand UK TikTok channel.

In this video you’ll find:

  • 00:00 Getting started on TikTok
  • 03:06 How Swan prepared for a four hour Live?
  • 04:28 The plan for Swan’s 1st Live
  • 07:00 How to promote your TikTok Live
  • 08:38 Sales impact from going Live
  • 10:04 Strategy changes for Swan’s 2nd Live
  • 13:01 Partnerships with TikTok – Advice for brands
  • 17:29 How to watch the Swan TikTok Live today

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