Michaels marketplace now supported by CommerceHub

Category: Marketplaces
Michaels marketplace now supported by CommerceHub

CommerceHub have a new marketplace integration partnership with Michaels, the largest specialty arts and crafts retailer in North America. The partnership supports the launch of the new Michaels.com online marketplace, providing retailers with a new venue to retail on. This includes support by ChannelAdvisor, which was acquired by CommerceHub last year.

The new specialty arts and crafts marketplace provides Michaels.com customers with a vast, curated assortment of over 750,000 new items selected to meet the expectations for quality, creativity, and inspiration that Michaels has delivered on for fifty years. Michaels is planning to add new sellers in categories including arts and crafts supplies, candle and soapmaking, leather and wood work, baking, tools and tech, yarn, stitchery, kids, toys, education, journaling, seasonal products and more.

To quickly and easily scale its marketplace product assortment, Michaels has created a full-service Seller Portal and is leveraging CommerceHub marketplace solutions as an integration partner, including supplier onboarding tools and APIs that can streamline the connection of tens of thousands of brands on its network to the new marketplace. Additionally, CommerceHub and ChannelAdvisor generate awareness and engagement across their extensive combined network of brands with marketing capabilities that support ongoing expansion of curated sellers to the Michaels marketplace.

Our Michaels.com marketplace aims to deliver not only an expanded assortment of the high-quality products our customers are looking for in a seamless shopping experience, but also a best-in-class experience for our gated set of marketplace sellers. CommerceHub and ChannelAdvisor provide valuable integration tools and services that supplement our full-service Seller Portal and direct APIs, enabling a smooth onboarding for high quality marketplace sellers to list their products and sell on Michaels.com.

– Jason Brenner, Senior Vice President, Michaels

Michaels is committed to delivering exceptional customer experiences, and we are excited to support their marketplace by rapidly expanding access to hundreds of thousands of new products, curated to help their customers tap into their creativity. The right technology, built on an extensive commerce network, reduces friction for more brands to participate in the marketplace, enables Michaels to easily launch and scale new products, and increases their agility in responding to what their customers want, when they want it.

– Pete Elmgren, CRO, CommerceHub


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