We sat down with Orla Power from Luzern eCommerce to discuss how brands can most profitably trade on marketplaces. Watch this video to discover when being everywhere is bad for profits, how to deploy your budget to get the most bang for your buck, and how to manage resources for the best returns.
Lessons you will learn in this video include how to balance brand desires to be everywhere against trading profitably on marketplace and Orla Power reveals where and how to get budget to meet both goals at the same time.
In this video you will find:
- 00:40 Understanding post-pandemic consumer demands
- 07:21 How to allocate resources and budget to achieve digital transformation.
- 11:52 Building brand trust on a marketplace
- 16:31 International markets to focus on
- 19:43 How to manage an international marketplace business
- 20:52 Being everywhere isn’t the best tactic?
- 26:32 Expanding profitably on marketplaces
