Pre-Loved fashion fits from Love Island final

Category: eBay News
Pre-Loved fashion fits from Love Island final

As this series of Love Island draws to a close, one thing is for certain: all the Islanders have fallen head over heels for pre-loved fashion – with pre-loved being worn almost every day of the series! The final contestants dressed to impress for the Love Island ball and the finale, donning show-stopping outfits from eBay including Meshki, House of CB and Reiss.

With sales of pre-loved fashion up an incredible 1400% compared to last year, it’s no surprise that eBay have continued their Love Affair with the reality TV programme, and the final showcased the range of pre-loved fashion brands available on the marketplace. Since the first partnership announcement, eBay has seen 1600% more searches for ‘pre-loved clothes’, as well as an increase of 24% more circular fashion businesses joining the online marketplace, showing pre-loved is on the rise.

To drive the shift, eBay offered any new customers £5 off their next pre-loved purchase while the show was on. This matters as it’s not just a case of driving sales of pre-loved fashion, it’s about capturing new customers to eBay, who invariably then go on to purchase across multiple verticals and on occasion shop new as well as pre-loved, used, and refurbished.

For the tear-jerking Love Island Ball, where the Islanders showed off their style while reading out their declarations of love, the stars dressed in stand-out looks, some of which were part of the series 8 shared wardrobe collection. Samie stunned in a Meshki Cartia red dress, while Sanam glammed up in a Club L pink off the shoulder dress. While speaking about her journey with Shaq, Tanya went for an Alexandra Rich blue dress, while Lana wore a show stopping Solace London black and pink dress.

The male Islanders showed up on the podium suited and booted, with Kai sporting a Ted Baker 3 piece suit and Asos tuxedo shirt. Meanwhile, Ron opted for a Next two piece suit, and Shaq showed up in a Zara Tuxedo and a Hugo Boss shirt. Mixing brands, Tom styled his Tailor & Cutter Jacket with Paul Smith trousers.

Then, as the Islanders gathered around the fire pit for a final time to find out whether they’d been crowned King or Queen of the villa, each one made a lasting impression. Making a statement in Meshki, Samie wore a black diamantes dress. With Tanya dazzling in a Nookie white dress with a bow, Lana stunned in a Nadine Merabi pink sequin dress with feathers. And, wowing in a brand that’s loved by celebrities such as Kylie Jenner, J-LO and Gigi Hadid, Sanam showed up in a pre-loved House of CB green corset dress.

While finding out their fate, Shaq and Ron sported the business vs party trend identified by eBay’s Pre-Loved Fashion Stylist this year, by wearing Reiss shirts, with Ron pairing his with Reiss chinos. Dressed for the heat, Tom sported a Vintage Christian Dior silk short sleeve shirt which went from a small store in Sheffield to the South African villa, while Kai paired a Kith blue cloud jacket with Reiss chinos.

It’s so amazing to see that up until the very last episode of the show, the Islanders have been choosing pre-loved. The Love Island ball and the finale are obviously two huge moments on the show, I was particularly excited to see the Islanders in the more dressy items I selected for the villa. It really does go to show the variety available on eBay, from casual jackets and trousers, to glamorous red carpet worthy dresses from such a diverse range of brands.

– eBay’s Pre-Loved Fashion Stylist, Amy Bannerman

With the series coming to an end, we’ve really seen pre-loved fashion continue to be a staple both on and off screens – and it’s so great to see the Islanders showcasing their fits from eBay on the last episode. With searches for ‘pre-loved fashion’ increasing by 1400% compared to last year, it’s clear the series has remained successful in continuing to change the game for second-hand shopping, encouraging more considerate fashion choices. We’re excited to see this continue beyond the show.

– Kirsty Keoghan, Global GM or Fashion at eBay

Image Credits:
Editorial use only Mandatory Credit: Photo by ITV/Shutterstock (13817366ae) Lana Jenkins and Ron Hall, Samie Elishi and Tom Clare, Sanam Harrinanan and Kai Fagan, Tanya Mahenga and Shaq Muhammad 'Love Island' TV Show, Series 9, Live Final, South Africa - 13 Mar 2023


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