Sephora Marketplace focus – Health & Beauty Marketplaces

Category: Marketplaces
Sephora Marketplace focus - Health & Beauty Marketplaces

Our Health & Beauty Marketplaces report released today highlights the Sephora marketplace. So what makes the Sephora marketplace so attractive for top beauty brands and why should it be top of your list for expanding your beauty business to?

Prestige beauty retailer Sephora was founded in France in 1969. Now owned by LMVH Moët Hennessy Louis Vuitton, the company has a network of more than 2,600 shops in 36 markets. Sephora also sells online via more than 30 ecommerce sites, through mobile apps and social media networks.

Sephora is going through a period of expansion, particularly in Asia and Latin America, and in the UK where it acquired beauty marketplace Feelunique in 2021. It officially entered the UK market in 2022, redirecting customers from Feelunique to a UK domain for Sephora. The company has also opened a bricks-and-mortar store in London’s Westfield shopping centre.

Its first UK store offers a curated selection of products from 135 brands including some that are exclusive to Sephora UK. These include Makeup by Mario, GXVE by Gwen Stefani, One/Size by Patrick Starrr, Vegamour, Skinfix, Commodity and Sephora’s own collection.

The bricks-and-mortar store is also debuting brands in physical retail for the first time in the UK, including Tarte, Glow Recipe, Supergoop!, Danessa Myricks and Kosas. Alongside these is an expansive assortment of brands known and sold via its website and app, including Fenty Beauty, Drunk Elephant, Ilia, Milk Makeup, JVN, REM Beauty, Gisou, Dior, Tom Ford and Jo Malone.

At the time of the Feelunique acquisition, Martin Brok commented:

The transaction is a key step in Prestige beauty returns to the UK market Sephora’s European growth strategy and marks a first step for Sephora’s presence into the United Kingdom, one of the top 10 biggest prestige beauty markets worldwide, with a very high level of digital adoption. UK consumers have a strong appetite for a carefully curated prestige beauty offer that is tailored to their needs, and provided through a consumer-centric, seamless experience.

– Martin Brok, president and chief executive, Sephora

Sephora has a high profile in the beauty industry and is well-known by consumers. Before its entry to the UK market, 43% of consumers who bought health and beauty products online were aware of the brand. In the US market, which it has been part of for a long time, awareness among shoppers stands at 74%, with 21% of survey respondents being customers of the brand.

You can download the full Health & Beauty Marketplaces report here.


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