Society6 is one of the UK Growth 2000 retailers featured in the latest RetailX report on the sector. They operate both as a retailer and as a marketplace. You can download the full Growth 2000 report here.
Artists sell homewares featuring their designs via the Society6 marketplace, which was founded in 2009 as an open platform for artists. Today, more than 450,000 independent artists and designers from more than 170 countries sell via the website, which prints products on demand and ships to the UK, Australia, Canada from a localised versions of its US website, and to Germany through a German-language site.
The site is easily found through a search on its name, where website appears in the top three results, through both paid and organic search.
The Society6 home page links to its presence on Pinterest – where it has 1.3mn followers, for a page that showcases both artwork, products and gift guides among a variety of mood boards. The home page also links to Facebook, Twitter and Instagram. Shoppers can find out more about the website through its blog, and more about the artists who sell through it via a ‘Meet our community’ section.
On the desktop website, visitors can navigate the range via search or category-based navigation that includes wall art, homewares, furniture, bags and accessories. They can search the range by artist and check reviews and star ratings. Filters include style of art, patterns, digital-only or vintage. Shortlisted products can be added to a wishlist and saved for later.
An iOS app enables users to search the website, save products and use an augmented reality ‘view in room’ tool.
When it comes to delivery, items are made to order and generally shipped within three to four days of ordering. International shipping – including to the UK – takes between seven and 15 working days, with the cost calculated at the checkout. Returns can be made within 60 days of products being shipped.
At the checkout, shoppers can choose to checkout through a PayPal or Amazon Pay third-party checkout.
Selling on Society6
Whether art is your main focus or your side hustle, the marketplace offers you the opportunity to showcase your work on an ever-expanding range of products varying from wall art, home decor, furniture, apparel and lifestyle products. The marketplace will deal with all the operations such as fulfill, print, ship, market and they handle all customer service communications. This is a marketplace designed for artists to enable them to do what they love best, without having to get involved with the day to day ecommerce side of the business.
For print on demand, Society6 artists earn 10% of every sale. For art prints, framed prints, and canvas prints; artists have control over their markup and can set their own prices above the standard 10%.