The Online Marketplace Advantage – Adrien Nussenbaum

Category: Marketplaces

The Online Marketplace Advantage book is out, authored by Mirakl co-founders and co-CEOs Philippe Corrot and Adrien Nussenbaum! The book offers a step-by-step guide on how to launch, operate and scale online marketplaces in today’s frenetic ecommerce landscape. The book is illustrated by the challenges and opportunities faced by 30+ leading brands as they embarked on their ultimately successful digital transformations.

The Online Marketplace Advantage explores never-before-shared insights across every stage of marketplace design, launch, and growth, building on their expertise as co-founders of the world’s leading enterprise marketplace SaaS solution and their partnership with more than 350 industry leaders in 40+ countries whose marketplaces collectively generated $6 billion in GMV in 2022 alone.

Philippe and I have dedicated the last two decades of our lives to the platform revolution, because we’ve believed since the beginning that the marketplace model is the only way for businesses to not only compete, but lead, in the digital-first economy. Today we are pulling back the curtain on our collective learnings from working alongside more than 350 leaders across every industry, sharing the make-or-break choices that separate the marketplace losers from the winners so that every enterprise can succeed in today’s eCommerce landscape.

– Adrien Nussenbaum, co-founder and co-CEO, Mirakl

We talk to Adrien Nussenbaum on why retailers are opening marketplaces and how to build a team for a successful launch. Adrien discusses his first experiences with marketplaces, launching Mirakl in 2012, how marketplaces have become mainstream and gives examples of three successful marketplace launches – a pure play retailer, a large grocery business and a media company.

In this video you will hear Adrien discuss:

  • 00:00 Adrien’s first marketplace experience
  • 06:32 Retailer challenges with marketplaces
  • 08:33 The Online Marketplace Advantage
  • 11:15 Launching a marketplace
  • 14:18 Marketplace Case Studies

The Online Marketplace Advantage is available at Waterstones, on Amazon, and all good bookshops.

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