Huboo will become the first TikTok Shop certified fulfilment partner, allowing brands and influencers to sell more products via TikTok without the worry of how to dispatch them to customers.
It’s the latest sign that social commerce – led by the likes of TikTok, Instagram and Snapchat – is set to change the face of online retail. Deloitte is already predicting that social commerce will soon be a $1 trillion market.
By seamlessly integrating with fulfilment providers such as Huboo, TikTok Shop offers its sellers a quick and easy way to fulfil large volumes of orders placed through the app.
From April 2023, Huboo will appear to UK-based TikTok sellers as one of the platform’s certified fulfilment providers, allowing both brands and influencers to sell more products and optimise their online shops, while growing their commerce businesses more quickly and with greater ease. This is achieved by outsourcing the fulfilment burden to Huboo’s network of UK tech-enabled, human-centric fulfilment centres.
TikTok will also be fully integrated into Huboo’s proprietary fulfilment solution, enabling Huboo’s existing clients to onboard TikTok as another powerful sales channel to take advantage of the growing social commerce trend.
As a certified TikTok Shop certified fulfilment partner, the partnership will give Huboo huge exposure to UK influencers and brands that currently sell via TikTok, which has over one billion monthly active users.
There are over 48bn views across TikTok videos tagged #TikTokMadeMeBuyIt, demonstrating the mass appeal of TikTok as a commerce channel, while a scroll through the hashtag reveals a range of unboxings and product reviews, with creators sharing items purchased after viewing them on TikTok. Huboo is ideally placed to support the unboxing experience, with its efficient picking and packing processes, bespoke packaging and on time fulfilment, all while ensuring that deliveries arrive in pristine condition.
As a TikTok Shop certified fulfilment partner, Huboo will be on hand to offer expert, integrated eCommerce support for sellers, by providing warehousing space, facilitating automatic delivery and returns, managing stock and tracking goods. By dispatching their entire inventory to Huboo, sellers can be up and running within mere hours.
We will now channel our efforts into helping sellers find new and unexpected ways to get noticed on TikTok. This includes harnessing interactive, shoppable videos that encourage website visitors to purchase products straight from the video by clicking a link or image– Mark Elward, VP of Enterprise Sales, Huboo
Social commerce represents a huge growth opportunity for our brand, giving us the chance to align the amazing social content that’s being created around our underwear products with a quick and seamless path to purchase. Our experiences working with Huboo on its TikTok Shop integration have proved to us that it’s possible to incorporate additional social sales channels into the mix without disrupting our ongoing fulfilment operations – giving us confidence to continue ramping up social selling via TikTok over the months ahead.– Joshua Rosen, Chief Operating Officer, JustWears