Amazon have launched a new Impact dashboard in the Brand Registry portal, which offers insights into how the marketplace protects your intellectual property and listings for your brand-registered ASINs.
Brand Registry opens the door to features to enhance your Brand presence on Amazon, including access to A+ Content, which helps businesses showcase their brand story and product features using rich text and images on the Amazon detail page to help drive conversion, and potentially increase traffic and sales.
It also gives you more control over your products including who can sell them and protects you from products infringing you your Brands IP. The new Impact dashboard provides a snapshot of Amazon’s proactive protections for your registered brands, including:
- Number of brands registered and protected
- Number of infringing ASINs removed
- Number of invalid new ASINs or invalid modifications of existing ASINs prevented
You can also view trends and filter the protections data by store, brand or category.
You’ll need to sign in to Brand Registry to view your Impact dashboard.
Enrol in Brand Registry to access Impact dashboard
If you’re a brand owner with a pending or registered trademark for your brand, you can enrol in Brand Registry to access free tools to protect your intellectual property (IP), manage listings and grow business.
Enrol today to unlock a suite of tools designed to help you protect and differentiate your brand, including automated protection and powerful search tools to find and report violations.