We speak to Zarina Kanji of Alibaba to explore the opportunities with Tmall for UK Brands and retailers. We discussed the opportunity for British brands in China, including successful UK businesses that have already launched on the platform and how they have engaged with Chinese consumers.
You’ll learn the difference between Tmall and Tmall Global and how you get access support both in getting started and in managing your brand in China.
In this video you will find:
- 00:00 The opportunity for British Brands in China
- 02:51 How Brands can work with Alibaba in China
- 05:02 What’s the difference between Tmall and Tmall Global?
- 06:53 How can Tmall support UK Brands & Retailers?
- 07:33 Example of UK Brand success on Tmall
- 12:56 How to engage with Chinese consumers
- 15:21 Key Chinese sales events
- 16:39 How to engage with Tmall and get started
To launch your brand on Tmall, you can contact Zarina at [email protected]