eBay UK has announced Love Island’s Tom Clare as its latest Pre-Loved Ambassador, in a partnership that hopes to move the fast fashion conversation along to tackle menswear, as over half (51%) of males admit to never or very rarely purchasing second-hand clothing.
The collaboration is a natural move for eBay, welcoming an Islander that embraced pre-loved throughout his time on the show and served stylish looks night after night.
With shoppers able to divert 6,000 tonnes from landfill by buying one pre-loved fashion item instead of new a month – and three in four males (75%) agreeing that men have an equal role to play in the fight against fast-fashion – the partnership aims to expand the pre-loved conversation into menswear whilst continuing to inspire the nation to make more conscious fashion choices.
Photographed in pre-loved brands and designers including YSL, COS, and vintage Levi’s, we will see Tom Clare curating eBay edits of his favourite pre-loved pieces to help inspire both men and women when it comes to shopping second hand.
This comes as searches for men’s pre-loved clothing on eBay UK are up almost 100% compared to last year, showing the nations’ growing appetite across the board.
I’ve always been into fashion and making sure the outfits I put together look good. Going into the villa I was buzzing as I knew there would be clothes in there from brands that I really love, like Reiss, Prada, Palace and COS. All the boys had so much fun getting ready in the evenings, going through eBay’s pre-loved shared wardrobe and chatting about what we were going to wear. I do really think wearing pre-loved gives you the chance to explore and create your own unique style – and by working with eBay I hope we can inspire more men to be more experimental in their fashion and pick pre-loved first.– Tom Clare, eBay Pre-Loved Ambassador
Throughout the show we saw Tom constantly reaching into eBay’s pre-loved wardrobe to build his looks – he really does have a natural affinity for styling and his love of clothes is evident. Tom is experimental with the pieces he chooses and I love that wears everything in such a relaxed way, even when he’s in more dressed up combinations. We saw him wear timeless high-street brands, as well as some of the designer and vintage pieces I picked out – including a range of classic bomber jackets, vintage denim and even a few of the more statement shirts. I think it’s so important that this partnership is getting men more involved in the pre-loved conversation, particularly as they tend to pick out less trend-based pieces compared to females. I’m so excited to see Tom’s style evolve.– Amy Bannerman, eBay Pre-Loved Fashion Stylist
With searches for ‘pre-loved fashion’ on eBay increasing by 1400% compared to last series, it’s clear the show is continuing to have an impact on shopping second-hand.
We’re thrilled to be working with Tom to expand the conversation around pre-loved into menswear. With Tom championing pre-loved in the villa night after night, it felt like a no-brainer for him to join Tasha in helping our mission to change the way consumers shop for clothes. It’s fantastic to see more of an interest in pre-loved menswear, with searches for men’s pre-loved clothing up almost 100% on eBay compared to last year, but there is still so much more to be done – regardless of our gender, we all have a part to play to slow down fashion.– Kirsty Keoghan, Global GM of Fashion, eBay
Ebay are Trying to re-invent the jumble sale ,with high st pricing
Never heard of him.
Ebay need to drastically cut fees and provide me with serious buyers not soundbites of some anonymous bloke. The platform is fast becoming a joke. Only sales you can make are promoted listings and now they offer the seller an automated promotion assistant deciding just how much extra you pay. 🤣
You couldn’t make it up- something like Monty Python meets Market Place. Utter farce
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