With our ChannelX Marketplace Guide 2023 published today, it’s a great time to review some of the ChannelX TV marketplace interviews covering some of the opportunities to expand your business, covered in our new 2023 Marketplace guide.
The guide is free to download by clicking the button below, and scroll down for some of our 2023 marketplace interviews:
B&Q Marketplace
First off, the ChannelX Marketplace Guide 2023 sponsor B&Q’s Marketplace Director Tristan Commecy talks about the opportunities for brands and retailers wishing to become a part of the exciting journey and expose their products to 24 million monthly visitors to the diy.com platform. Some of the numbers in this interview are a little out of date, but you can find the latest performance number here.
Debenhams.com marketplace
Earlier in the year, we caught up with Dan Finley for an update on the Debenhams marketplace. Now with 1,500 partner brands and retailers selling on the marketplace, Debenhams is going from strength to strength growing the platform and introducing their consumers to ever more partner brands and retailers.
Top news from the marketplace is that US brand Nautica launched on Debenhams.com this month.
Swan on Debenhams
We also spoke to Katie Lindop, Ecommerce Sales Director and Emma Cork, Senior Marketing Executive at Swan Products, to discuss their launch on the Debenhams marketplace, how they have benefited from Blue Cross Sales, and their early tech integrations and how they are streamlining their processes as sales accelerate.
Selling to China with Tmall
Zarina Kanji of Alibaba explores the opportunities with Tmall for UK Brands and retailers. We discussed the opportunity for British brands in China, including successful UK businesses that have already launched on the platform and how they have engaged with Chinese consumers.
B2B Trade on Alibaba.com
Discover what B2B International buyers are looking for and how you can meet their demand on online marketplaces along with the Tech Tools Alibaba.com offers to enable commerce.
How brands can most profitably trade on marketplaces
Lessons from Luzern marketplace expects include how to balance brand desires to be everywhere against trading profitably on marketplace. Our guest Orla Power reveals where and how to get budget to meet both goals at the same time.
Retailer led marketplaces
We talk to Adrien Nussenbaum on why retailers are opening marketplaces and how to build a team for a successful launch. Adrien discusses his first experiences with marketplaces, launching Mirakl in 2012, how marketplaces have become mainstream and gives examples of three successful marketplace launches – a pure play retailer, a large grocery business and a media company.
