Good news from the Netherlands, the countries favourite marketplace has started to recover. Bol.com saw GMV of €1.3 billion in the first quarter, a sequential growth rate improvement compared to Q4 2022. Bol.com GMV sales from its nearly 52,000 third-party sellers increased by 3.7% in Q1, and represented 65% of total sales.
As with most ecommerce businesses, while the Covid years saw massive growth the past year has been a return to normality with sales dipping as physical retail reopened around the world. And that on top of a global economic slowdown and way in Eastern Europe.
At bol.com GMV excluding VAT was €1.3 billion, up 1.2% versus the prior year and a sequential growth rate improvement compared to Q4 2022. Now, having lapped the difficult COVID-19-related comparisons, we expect growth rates to materially improve going forward, as the business is powered by bol.com’s three key business models: e-commerce, advertising and logistic services.
– Frans Muller, CEO, Ahold Delhaize
Bol.com GMV might be relatively small when compared to marketplace such as Amazon and eBay, but they are the number 1 marketplace in the Netherlands with a market share with 140m monthly visitors from Belgium and the Netherlands. With 90% brand awareness their market share in the region is equivalent to that of adding the 2nd, 3rd and 4th marketplaces together!
As you would expect from a large marketplace, categories range from Toys, Hobby & DIY, Fashion to Electronics & Media – you can sell almost anything on Bol.com.
The parent company, Ahold Delhaize, reported sales of €21.6 billion with a net profit of €561 million, down half a percent compared to the previous year.
