Hepsiburada maintains a leadership position in Turkey’s ecommerce industry where it operates as a marketplace and a retailer in its own right. It also offers logistics and payments solutions for companies selling on its marketplace as well as offline.
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GMV during its Q3 2022 period increased 26% to TL10.7bn (€0.53bn), with revenue up 6.9% when the impact of inflation was taken out. This led to the marketplace increasing its GMV growth forecast for the year from 60% to “around 70%”.
The number of products for sale on Hepsiburada continues to grow, as does the number of merchants using the platform to sell across borders. The number of products on the platform increased 89% from 76.9m as of the end of September 2021 to 145 million by the end of September 2022.
The HepsiGlobal mobile app is also expanding the reach of Turkey’s merchants overseas. As of the end of June 2022, Hepsiburada had seamlessly connected customers with 89,700 active merchants.
The majority of marketplace parcels are delivered by Hepsiburada’s fulfilment service HepsiJet. Highlighting the growth of the service, 53% of orders Hepsiburada expands domestic and international markets were delivered via HepsiJet at the start of 2022. By November 2022, this had grown to 73%. Orders were up 1.7 times above the level customers placed in November 2021.
On 11 November, during Hepsiburada’s discount shopping festival, the marketplace recorded both its highest sales value and highest number of customer orders for a single day. Sales of washing powder, toilet paper and nappies were particularly high.
