This month saw US brand Nautica launch on the Debenhams.com marketplace, bringing their global lifestyle, apparel, footwear and accessories to one of the UK’s best known brands and the biggest UK online department store.
Now in their 40th year, David Chu founded the nautical themed brand in 1983 with one clear vision: bring the inspiration of the sea to everyday style across the world. Starting with only six outerwear styles. he grew Nautica into a renowned global lifestyle brand with over 35 categories in more than 65 countries.
Today, Nautica continue to be defined by their original vision of reimagined nautical style. With a refreshed take on their heritage, they create high-quality fashion that delivers versatility and comfort.
Debenhams is a little older – founded in 1778 they ultimately becoming an online-only department store in 2021. Debenhams was acquired by the Boohoo Group in January 2021 and launched in April of the same year.
Debenhams.com now carries Nautica’s full Spring/Summer ’23 season of mens and womens wear featuring everything from tshirts to swimwear with garments priced from £25 upwards.
We’re always looking for ways to make shopping with Nautica more convenient for our customers, so we’re delighted to be able to expand the brand’s accessibility by being available on Debenhams.com.
Being stocked on the Debenhams site will give Nautica visibility to new customers who may not have heard of the brand before, and we’re excited to share the Nautica offering with the Debenhams’ consumer.– Jennie Bianco, head of marketing, Nautica EU