Secret Sales sets sights on European expansion

Category: Brands
Ex Ted Baker CIO named Secret Sales CTO

Secret Sales have raised $10m in funding from a group of well established investors. This will be used in their European expansion and help accelerate their journey towards becoming Europe’s largest marketplace for non-full price fashion.

The announcement comes two years after the company’s first round of funding, which raised €10m in June 2021. Encouraged by the rapid growth of the business, and its innovative, tech-led approach to non-full price stock sales, the same group of investors chose to lead the Series B round. These include Perwyn, the European private equity investor; Belerion Capital, the e-commerce investment specialist and early-stage investor in ASOS, The Hut Group and Boohoo; and Big Ideas Group, the team of innovators seeking investments in exciting, growth-stage companies.

Secret Sales European Expansion

Secret Sales will use the funds to elevate its unique marketplace technology, which, as of February 2023, has cultivated an inventory of 25 million items with a combined value of £3 billion – an increase of 125% year-on-year. This elevation will fuel the company’s ambitious international strategy, acting as a catalyst for it to establish itself as the go-to destination for non-full price retail in all main European markets by 2025. The recent launches of the business in Belgium and the Netherlands have already resulted in impressive growth, accounting for 1,129 new brands and over £400 million in live inventory in less than a year. By placing its focus on 12 additional European territories, Secret Sales aims to replicate this success with each new expansion.

With the current economic climate still uncertain, and the funding market particularly tricky to predict, we are extremely proud of our success in this Series B funding. The confidence of our existing investors is testament to the incredible results we have achieved during this past year, showing that there is significant reason and opportunity to invest in the Secret Sales business model worldwide. The ongoing demand from brands and retailers looking for an upmarket, profitable, and sustainable way to sell non-full price inventory has accelerated and we are fast becoming the only real 360-degree solution. We’re thrilled to have closed this funding round as it enables us to embark upon the next stage of our growth journey and create a more sustainable future for fashion.

– Chris Griffins, CEO of Secret Sales

Secret Sales is a unique marketplace for brands and retailers looking to sell their non-full price inventory profitably, while simultaneously tackling the fundamental waste and sustainability issues at the core of the fashion industry. Unlike other platforms in this space, Secret Sales gives brands full control, ensuring their surplus stock is displayed, priced, and delivered in line with their bespoke preference and direction, thereby guaranteeing full retention of their reputation and eliminating any chance of brand erosion.

By taking an agile, tech-led approach, the platform offers integrated back-and-front-end interfaces to allow brands and retailers to connect directly with consumers and scale selling with ease. With partner growth increasing 104% year-on-year – and the inclusion of premium names such as Dolce & Gabbana, Monnier Paris, PUMA, and Kurt Geiger – Secret Sales is well-positioned to continue its expansion and enhance its offering to brands, retailers, and customers alike.

Chris Griffin and Matt Purt, acquired Secret Sales in March 2020, relaunching the former members-only flash sales site as a dedicated marketplace. Angus Duthie-Jackson from Perwyn will join the Board of Secret Sales as part of this funding round.

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