Wish (a channel highlighted in our 2023 Marketplace Guide) have merchandising initiatives which are promoted to millions of customers in 60+ countries worldwide making them an ideal platform for retailers to market on. It’s also time to ensure your products will be included in the Wish Anniversary Sale.
Over the past year, Wish has worked tirelessly to improve our consumer experience, deepen relationships with UK and European merchants, and achieve operational excellence. They have rolled out exciting new features for the next evolution of ecommerce, including a fresh merchandising program. Wish’s first major merchandising event of 2023, Wishmas, saw more than a 30% increase in GMV and >50% order volume growth during the week-long shopping event!
Wish Anniversary Sale
The marketplace’s next event, the Wish Anniversary Sale, happens in June and will be marketed globally, via:
- Daily homepage banner ads on Wish (mobile and web) and a dedicated event landing page
- Promotional flyers sent to customers in Wish orders before the event
- Ads on Meta, Snapchat, and YouTube
- Digital audio ads, podcast host reads, and Social Media and influencer posts
- Emails sent to customers during the event
Wish sale product enrollment
Product enrollment for the Wish Anniversary Sale closes on the 12th of June, and the sale event runs from the 24th of June through to the 7th of July.
If you’re not selling on Wish, now’s a great time to get started using this sign-up link (Receive an introductory 5% commission for your first 90 days!) and enroll products in the sale. Wish’s locally-based UK team helps elevate quality merchants as they onboard, and we’re available now to guide and assist ChannelX sellers.
If you’re already a Wish merchant, don’t hesitate to reach out to your Account Manager for more information.