Pinterest: Industry-first body type technology

Category: Social Media
Pinterest: Industry-first body type technology

Pinterest has launching a first-of-its-kind body type technology that uses shape, size, and form to identify various body types in over 5 billion images on the platform to increase body representation online.

This technology will shape how Pinterest’s algorithms increase representation in search results and related feeds for women’s fashion and wedding-related content. When searching for “date night outfits” or “autumn fashion inspiration,” users will see more people of various body shapes, sizes and skin tones in fashion-related results over time, reducing the need for “plus size” qualifiers.

To bring this product to life, Pinterest has partnered with the US National Association to Advance Fat Acceptance (NAAFA), model and size advocate Tess Holliday, and Pinterest Creators Natalie Craig, Kellie Brown, and Stefany Brito to consult on the plus size community’s needs. Their feedback and insights directly shaped the product development of Pinterest’s body type technology and helped ensure a better product experience for Pinners.

Recent research has revealed that 78% of women believe it’s important to see relatable body types in the media to normalize differences and encourage acceptance. So as consumers make more considered choices, with 2 in 3 adults believing that brands are responsible and should be held responsible for advertising in positive spaces, this tool can help brands and advertisers on Pinterest drive impact, as they continue to position themselves in a representative and positive environment.

Pinterest’s body type technology is the company’s latest step in fulfilling its mission to bring everyone the inspiration to create a life they love. Since 2018, Pinterest has set industry-leading standards on product and policies that promote a positive, diverse and inclusive experience by creating technologies that detect and give users the tools to refine results by skin tone ranges and hair pattern.

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