Coca‑Cola Acts of Kindness TikTok activation

Category: Brands

Coca‑Cola is celebrating the happy tears that flow during moments of “Real Magic” with its first drink sold exclusively on TikTok Shop.

Coca‑Cola Happy Tears Zero Sugar launched in the United States and Great Britain on Random Acts of Kindness Day – 17th February) as the first Creations drop for 2024. The limited-edition offering combines a timeless Coke taste infused with a salty splash of minerals for taste and a sweet pinch of peach, drawing inspiration from the tears of joy brought on by small, everyday acts of kindness — such as sending a positive text to a friend, paying for a stranger’s coffee, leaving a compliment on a post or sharing a Coke with a loved one.

A little bit of kindness—and simple, unexpected moments of connection—can bring a lot of joy. We hope Coca‑Cola Happy Tears Zero Sugar will inspire uplifting moments and friendly gestures that create a cascade of uplift and optimism.

– Oana Vlad, Senior Director of Global Strategy, The Coca‑Cola Company

While supplies last, fans can purchase special “hype kits” on TikTok Shop, containing a pair of Coca‑Cola® Happy Tears Zero Sugar cans—one for themselves and one to share as an act of kindness—and an assortment of kindness-themed accessories, including a t-shirt, stickers and tissues to wipe your happy tears. The striking can design features an embossed, iridescent teardrop.

Fans are also encouraged to share their own “drops of joy” through a new TikTok effect that prompts a random act of kindness to the user and the people around them. Influencers known for spreading kindness and positivity through their social media feeds will promote the product and effect.

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