Online B2B spend on Sporting Products on the rise

Category: News
Online B2B spend on Sporting Products on the rise

With various international sporting competitions set to take place in Europe this summer such as the UEFA EURO 2024, SME buyers are increasingly diverting their attention towards sports-related products, according to new data by, a leading platform for global business-to-business (B2B) e-commerce.

The data, which reveals key buyer trends in the sports and lifestyle category in the UK in the past year, coincides with the launch of’s promotional event of sports and lifestyle products. UK specific data has revealed that there has been a significant year-on-year uplift in product purchases for boxing (+233%) and skateboarding (+73%) products year-on year.

To enable SMEs across Europe to capitalise on this demand, has launched a promotional event with product deals on sports and lifestyle products and SME-focused initiatives.

Amongst these are the 100 “Champion Products” bestsellers – items that rank within the top 100 identical products on external competitor online marketplaces. 

In addition, the ‘Alibaba Guaranteed’ service, which locks product prices and shipping fees, ensures on-time delivery and fast money-back guarantees. This allows buyers to efficiently bring products to market and swiftly deliver on customer demands. ‘Alibaba Guaranteed’ also allows buyers to purchase a selection of products directly, without the need for negotiations with suppliers and enables a more transparent and hassle-free shopping experience.

At, we’re focused on making digital, cross-border purchasing as seamless as possible, especially during this busy period with so many exciting sports events in Europe on the horizon. In addition to our existing tools and services and vast availability of products, the launch of deals on several sports and lifestyle products and initiatives will enable European SME buyers to cut costs, mitigate supply chain challenges and focus on what’s most important – meeting consumer demand and growing their businesses.

– Jijay Shen, General Manager, Europe

The promotional event takes place from 20th May to 30th June on

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