Poshmark adds retail media Promoted Closet

Category: Marketplaces

Poshmark have today launched Promoted Closet, an easy-to-use and highly effective paid marketing tool to help sellers accelerate sales and drive increased engagement with their listings, complementing Poshmark’s suite of seller tools. Available in the U.S., Promoted Closet leverages machine learning to match shoppers’ search terms with promoted listings, ensuring relevancy and enhancing sellers’ ability to earn on Poshmark with just one click.

  • Promoted Closet was built iteratively in partnership with Poshmark’s community over the last year. A highly requested service, Promoted Closet helps all sellers — regardless of the size of their closet, previous experience or amount of free time — drive engagement and grow their sales. By using Promoted Closet, sellers benefit from:
  • Promotion of their entire Poshmark Closet: Simply set a weekly budget and let it run. Poshmark automatically promotes available listings from participating sellers to shoppers in their search results and on Brand pages. Budget is only spent when a shopper clicks on a promoted listing.
  • Access to powerful performance insights: Sellers unlock listing-level data reports, including the number of impressions, clicks, and sales on promoted listings, as well as insights such as return on ad spend, cost per click, and clickthrough rate.
  • Increased engagement and sales: Sellers who have participated in Promoted Closet have seen a +43% increase in sales and an +80% increase in listing page views.
Poshmark adds retail media Promoted Closet

Our priority has always been to build a best-in-class platform and vibrant community where sellers can pursue their personal passion and achieve economic empowerment, and with the introduction of Promoted Closet, we’re enabling sellers to sell more while forging new connections with shoppers. As the newest addition to Poshmark’s rich repertoire of seller tools, Promoted Closet unlocks a simple way for sellers to drive visibility to their closets while helping shoppers discover items they’ve been looking for, cementing Poshmark as the number one destination for fashion resale.

– Manish Chandra, founder and CEO, Poshmark

Participating Promoted Closet sellers have already seen a strong impact on their businesses:

  • @llaird56: Linda, a full-time seller specializing in handbags and accessories who uses her earnings to supplement her retirement income, was an early adopter of Promoted Closet and has consistently seen daily sales and increased earnings since participating.
  • @experiventure: Lance and Lora , a married couple who sell part-time on Poshmark to pay for international vacations, appreciate the simplicity of Promoted Closet and now make daily sales since using the service.
  • @classysapphire: Dina, a full-time seller who initially joined Poshmark in 2016 to pay off student loans and has since turned her closet into a six-figure business, has seen more orders, offers, likes, and closet exposure since using Promoted Closet, resulting in her strongest performing year to date.

Promoted Closet complements Poshmark’s suite of innovative, no-cost social marketing services — including Bulk Listing Actions, My Shoppers, and Share Shows — and supports the company’s growing community and their businesses. Today, Poshmark’s community encompasses over 130 million people across the U.S. and Canada, who have collectively earned over $7 billion. Together, they are shaping a more circular future of fashion.

Sellers are invited to join Promoted Closet on a first come, first-serve basis with a limited time opportunity for a free trial.

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