Step inside eBay’s Love Island shared wardrobe

Category: eBay News
eBay Appoints Amy Bannerman as its in-house Pre-Loved Style Director

As the nation gears up for a summer of love, eBay UK is inviting fans to step inside the Love Island shared wardrobe for the very first time. With the ‘Nation’s Shared Wardrobe’, guests will browse iconic Islander pieces, select a pre-loved item inspired by Villa fashion to re-wear, and get styled by eBay’s Pre-Loved Style Director Amy Bannerman. 

From Tasha Ghouri’s yellow Versace two piece re-worn by Olivia Hawkins, to the red Jean Paul Gaultier co-ord worn first by Tasha Ghouri and then by Liberty Poole, the Islanders love to share and re-wear. Now that fans can access buying and selling pre-loved fashion for free on the platform, eBay is encouraging the nation to take inspiration from the Islanders and embrace re-wearing.

Sharing fashion is a growing trend with 60% of 18-34 year olds borrowing each others’ clothes – and more than a  third (35%) of Gen Z shoppers are more open to doing so than they were a year ago.* More than a quarter (27%) of Gen Z share clothes with their friends, while 16% borrow from their partner’s wardrobe (yes your boyfriend’s shirt can make a great oversized dress) as it’s cheaper than buying something new (25%).

eBay UK is opening ‘The Nation’s Shared Wardrobe’ on Wednesday the 5th of June in Shoreditch, giving fans an exclusive look at the Villa wardrobe experience.

  • Attendees are encouraged to bring an item they’ve previously worn but no longer love, and get a ‘new to you’ pre-owned item from the wardrobe. 
  • eBay’s Pre-Loved Style Director, Amy Bannerman, will be styling attendees in an item they love with fashion including House of CB tops and Rat & Boa dresses. 
  • Ticket holders will also get a first-hand look at a number of iconic archive pieces worn by Islanders on the show. 
  • eBay’s Pre-loved Ambassador and Islander Tom Clare will be opening the wardrobe, and a Colourologist will also help fans look and feel their best. 
  • For the full Love Island experience, guests can bring along their bestie.

Tickets will be rolled out over the coming days for fans to book a slot. For those who can’t make it, head to eBay.co.uk – the nation’s actual online shared wardrobe – to shop Islander-inspired outfits on a dedicated Love Island fashion hub from 27th May 2024. 

This comes on the heels of eBay UK’s announcement that it is now free to buy and sell pre-owned clothing and meets the demands of almost three quarters (71%) of Gen Z who are now buying pre-loved fashion.

With the average shopper sitting on £400 of unworn clothes, this Love Island season, the marketplace is urging the nation to make the most of free selling, cash in on unwanted items, and fund something they will instead love and wear. ‘The Nation’s Shared Wardrobe’ builds on eBay’s pre-loved fashion experience going live earlier this year, including AI-powered listings and personalised shopping feeds. Making buying and selling pre-owned fashion easier than ever.

Seeing amazing pre-loved pieces re-appearing each season – like the men’s tie dye Stussy Jacket, the blue latex Versace dress, and the Rat and Boa dresses – is such a joy. 

By opening up the coveted Love Island wardrobe to fans, we’re proving the power of circular fashion.

– Amy Bannerman, Pre-Loved Style Director, eBay

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