The Sneaker category has seen double-digit growth in recent years, with a pair of sneakers sold every 5 seconds on eBay. Sneaker models like the ‘Asics gel 1130’ surged by 270% and searches for ‘Nike Corteiz Air Max’ skyrocketed by 600% in 2023.
Today we talk to Wahaaj Shabbir, who paid his way through university with an eBay sneaker business and now plays an active role supporting the next generation of entrepreneurs. A self-confessed sneakerhead, with a genuine passion for the UK’s vibrant community of sneaker enthusiasts, discusses value and sustainability, how partnerships are making uncool brands cool, and how youth culture influences the trade in sneakers.
In this video you’ll find:
- 00:00 Introducing Wahaaj Shabbir, UK Head of Sneakers at eBay UK
- 00:52 From starting a sneaker business to working for eBay!
- 04:31 How the cost of living crisis is impacting consumer spending habits on new sneakers
- 07:49 How is Gen Z fluidity of fashion influencing the sneaker industry?
- 09:14 The crossover between value and sustainability for Gen Z
- 10:40 How partnerships are changing the industry – Crocs and Uggs!
- 12:52 How regional youth culture influences UK cities’ favourite shoes
- 14:33 How eBay authenticity guarantee protects buyer and sellers
- 16:38 Wahaaj’s advice on starting an eBay business
