Officially Launches Alibaba Guaranteed

Category: Alibaba News Officially Launches Alibaba Guaranteed, a leading platform for global business-to-business (B2B) e-commerce and part of Alibaba International Digital Commerce Group, today announced the official launch of Alibaba Guaranteed to help simplify global sourcing and provide a more flexible and reliable supply chain for small and medium-sized enterprises (SMEs) in the U.S. and beyond. now serves more than 48 million SME buyers, with more than 200,000 suppliers on its platform worldwide. Through Alibaba Guaranteed, buyers will be able to source with added confidence as the service offers products at fixed prices with shipping fees included, promises dispatch of goods within 72 hours, and guarantees delivery by the expected date. Buyers can also take advantage of after-sales services, such as quick money back for order issues and free local returns for defects.

Products sourced through this new solution will be fulfilled by, providing buyers with order security. Additionally, the platform handles finance, such as escrow and payment terms, and after-sales services, allowing both buyers greater ability to focus on their products.

Suppliers will also see benefits from participating in Alibaba Guaranteed as they will be able to maintain a reasonable profit margin while no longer having to worry about complex issues related to contract fulfillment and after-sales services.

“Alibaba Guaranteed marks an exciting new chapter for SMEs and global sourcing as it will help to redefine the fulfillment standard of B2B cross-border trade,” said Kuo Zhang, President of “Global sourcing can be a complex process with many moving parts, but Alibaba Guaranteed can help SMEs navigate it with greater ease. With much of the leg work being done for SMEs by the platform, cross-border trade can be as simple as purchasing a pair of shoes from your favorite retailer online.”

This offering comes at a time when SMEs are increasingly looking for online sourcing solutions. In fact, a recent survey showed that two-thirds (66%) of SMEs plan to increase their reliance on online global sourcing in 2024. However, delivery time, logistics costs and worries of not receiving products emerged as the top three main concerns for engaging in cross-border sourcing, with up to 22% of respondents ranking them as their top challenges. Alibaba Guaranteed was developed to help address concerns like these. remains dedicated to innovating across the sourcing and supply chain spaces to help SMEs expand and gain greater footing on the global e-commerce stage. Alibaba Guaranteed with fulfillment by represents the latest upgrade furthering its support of businesses in the U.S. and across the globe.

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