Amazon generative AI listing tools expansion

Category: Amazon News
Amazon generative AI listing tools expansion

Amazon have announced the expansion of new generative AI listing tools and capabilities designed to empower small medium-sized enterprises (SMEs).

Machine learning and generative AI are transforming every industry, and retail is no exception – everything from the shopping experience, to fulfilment and logistics, to the tools we provide to sellers to help them succeed in our store.

UK sellers can now benefit from innovations that leverage the power of generative AI to greatly simplify the process of product listing creation, as well as enrich existing product listings to better resonate with customers and help drive sales.

– Dharmesh Mehta, Vice President, Worldwide Selling Partner Services, Amazon

The first tool simplifies the listing creation process, allowing sellers to generate compelling product titles, descriptions, and other details by simply providing a few descriptive words or just uploading a product image. Amazon are also leveraging generative AI capabilities to analyse and enrich existing product listings, automatically adding missing information and improving overall content quality.

New Amazon generative AI listing tools for sellers

1. Product listings: A few weeks ago, Amazon launched the ability for sellers in the EU and the UK to benefit from generative AI when listing a new product for sale.

  • These generative AI tools simplify the listing creation process, allowing sellers to generate compelling product titles, descriptions, and other details by simply providing a few descriptive words or just uploading a product image.
  • Amazon suggest product listings that are high-quality and designed to be engaging for customers in their store. This streamlines operations and allows sellers to focus on other aspects of their business.
  • While this is still a relatively new feature, more than 30,000 of Amazon’s EU + UK selling partners have already used one or more of the Amazon generative AI listing tools.

2. Enriched product listings: Amazon are also leveraging generative AI capabilities to analyse and enrich existing product listings, automatically adding missing information and improving overall content quality.

  • This not only saves sellers valuable time but also enhances the customer experience by providing richer, more comprehensive product information.

This comes as a new Amazon survey reveals 7 out of 10 small business owners using generative AI have already seen real-world benefits to their business from the technology.

Censuswide surveyed 2,511 small business owners who sell online across the UK, Germany, France, Spain and Italy in May 2024. They found:

  • UK early adopters agreed AI could or has benefited their business by saving time (79%), improving content (73%), improving profitability (73%), enhancing customer service (72%), and reach more international customers (71%).
  • UK SME business owners also felt by using AI they could reduce time spent writing product descriptions from eight hours to one per month – and reduce time updating product descriptions from seven hours to one per month, on average.
  • Over a third (32%) felt that AI-generated content could increase a product’s discoverability, with businesses ranking attracting new customers as the key challenge they face.

One Response

  1. Sorry, but I find Amazon’s use of AI absolutely appalling.
    Well, to be honest, Amazon.IT

    We recently had 50 policy violations for trademark infringement.
    One notable one was Shakespear’s bust silver charm as there is a trademark for Shakespeare, I assume.

    After getting nowhere with Amazon seller support, I deleted all the products.
    Over the past few days we had another 7 on Amazon.it.

    Seller support suggested using the contact button on the health dashboard.
    On my desktop the click goes nowhere, so I tried installing the app and lo an behold it worked.
    After speaking to the agent and the agent confirming that it was stupid of Amazon, her recommendation for my Buckingham Palace charm was to hyphenate the word “Buckingham”
    I said who is going to find my Buckingham Palace charm if it’s hyphenated!
    She agreed it was not ideal but was trying to think of solutions so that I was not kicked off AMazon Italy. Another that she was trying to help with was a Jockey on a horse charm. The word “Jockey” is trademarked. My point to Amazon was that they have just seen the word “Jockey”, they have not looked at or analysed the rest of the information or indeed the pictures. The Title and description all say it’s a Jockey on a horse. It is in the charms category and in jewellery. The image that AI SHOULD be able to use as further proof is a Jockey on a horse.
    Even with the most basic of programming, you can extrapolate words from data and conclude that this is not infringing on someone else’s trademark.
    If that image does not have a 255,255,255 (WHITE) background. Amazon will see it and you will know about it. So why cannot they analyse the rest of the image and see that the image matches the title.

    My parting words to the Amazon agent were to get Amazon in to the 20th century. The human at Amazon could see the issues with Amazon’s AI but was powerless to override or make a decision that would solve it.

    Ultimately I deleted the items, once again.
    You compare seller tools on Amazon and Ebay and there is no comparison.
    Ebay, instant update of a product.
    Amazon, well see if we like your changes and it could be 24 to 48 hours.

    I wonder how many more of our 5000+ silver charms will have to be deleted from Amazon.IT

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