eBay June 24 Seller Release – Marketing Tab

Category: eBay News
eBay June 24 Seller Release - Marketing Tab

The eBay June 24 Seller Release is out and this time there is literally nothing you won’t like! Yes, you might dismiss some of the changes such as local pick up enhancements if they don’t apply to your business, but there is nothing that’s going to negatively impact you and some things that could help you grow your business!

Seller Hub Marketing tab Enhancements

The Enhancements to the Seller Hub Marketing tab, eBay are making marketing easier for Shop subscribers with the ability to create discounts and market your listings.

  • Shop subscribers will see an improved Seller Hub Marketing tab interface with marketing and promotional tools to help elevate their sales
    Help your listings sell faster with more ways to manage and launch marketing promotions from your Seller Hub Active Listings
  • View all your campaigns in one place with a new advertising experience in Seller Hub

When you land on your redesigned Marketing tab, you’ll see a simplified, more focused navigation to guide you directly to what matters most for your business. From the left-hand navigation bar, you can directly access your promotions summary page, and find your buyer groups and social page.

Promotion Tools

Plus, all of your promotional tools are now consolidated under the new “Create promotion” button, which is prominently displayed on your summary page, providing a straightforward path to launch any promotion. 

There are five distinct types of promotions on eBay to catch buyers attention by offering different types of discounts.

  1. Multi-buy – Offer discounts for buying more than one of the same item
  2. Sale events – Lower prices for a limited time to help your inventory sell faster
  3. Coupons – Create coupon codes like “SUMMER15” to give buyers a discount they can apply at checkout
  4. Offers to buyers – Send exclusive discount offers to buyers interested in your items. You can now fully automate your offers.
  5. Order discounts – Encourage larger orders with discounts like “Buy 2 get 1 free” 

eBay’s tailored recommendations will let you know if you have listings that could benefit from certain actions, like sending offers to buyers, reducing handling times, and more.

Improved eBay tools

  • Get the information you need on the go with Product research, now available on your mobile.
  • Easily manage your messages with buyers in a new desktop experience.

Research

The eBay app now gives you access to the powerful Product Research tool (previously Terapeak Product Research), enabling you to research up to three years of eBay sales and pricing data right from your phone or tablet. Available now at no cost on the eBay app, Product Research is the essential tool for sellers of all levels, empowering you to make informed decisions wherever you are.

Product Research equips you with key market insights, highlighting trends, demand, and competition. With this user-friendly tool, you’re able to swiftly sift through three years of eBay data using keywords or product IDs, and refine your search with custom filters to access relevant data.

Messaging

The new eBay desktop messaging experience features the familiarity and ease of modern messaging apps, while upgrades to search help you quickly find the details you need within your messages. You’ll be better connected to your buyers and it’ll be easier to manage your messages.

You’ll find all the previous messages between you connected on the same thread, so you’ll be able to see the context of the conversation without the hassle of sifting through multiple emails. You’ll also see that your inbox has been streamlined for a cleaner display, and to let you easily navigate between different folders. It’s a clear and modern approach that’s easy to use, and brings the look and feel you’ve told us you love on mobile to your desktop.

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