fabric Product Catalog launched – Case Study Debenhams

Category: Brands
fabric Launches Product Catalog - Case Study Debenhams

fabric, the creators of a next-generation commerce platform, have unveiled their latest offering: fabric Product Catalog. This innovative solution takes a commerce-first approach to product data, streamlining and enhancing how retailers manage and deliver information about their products.

The Challenge of Omnichannel Commerce

Retailers today grapple with the complexity of omnichannel commerce. Consumers expect high-quality product data at their fingertips, whether they’re browsing on a website, using a mobile app, or visiting a physical store. However, maintaining accurate and consistent product information across various touchpoints is no small feat. Retailers often face the following challenges:

  1. Data Fragmentation: Product data resides in disparate systems—ERPs, spreadsheets, databases—leading to inefficiencies and inconsistencies.
  2. Merchandising Constraints: Site merchandisers struggle to work with inconsistent data, hindering their ability to optimize product displays and drive conversions.
  3. Real-Time Updates: Retailers need to keep product information up to date across channels, from product detail pages to post-order communications.

Introducing fabric Product Catalog

fabric recognized these pain points and designed its platform to address them head-on. Here’s how fabric’s Product Catalog transforms the retail landscape:

1. Centralized Multi-Source Data Integration

  • Retailers can aggregate data from multiple sources into a single, centralized system.
  • The catalog supports hundreds of attributes, variants, and automated rules.
  • Merchandisers can seamlessly manage product information across digital, social, and storefront channels.

2. User-Friendly Interface

  • From complex bundling to merchandising collections, everything is managed through a modern and intuitive user interface.
  • Site merchandisers gain the flexibility to create compelling product displays that resonate with shoppers.

3. Up-to-Date Product Data

  • Distributed updates flow seamlessly to any channel or system.
  • The catalog can ingest up to a million SKUs and distribute over a million SKU events per hour.
  • Retailers stay agile and responsive, ensuring accurate and timely product information.

4. Fast Deployment and Scalability

  • Retailers can get up and running within weeks, not months.
  • Fabric’s full platform offers core commerce services, including pricing, promotions, inventory management, and order processing.

Real-World Impact: Debenhams

One success story is Debenhams, an iconic British heritage brand. Leveraging fabric Product Catalog, Debenhams scaled its catalog to three million SKUs. The result? Effortless deployment of millions of daily product updates. Debenhams now serves multiple stores, dynamically creating and merchandising product categories based on defined attributes. This flexibility enhances conversion rates and elevates the shopping experience for Debenhams’ customers.

fabric’s innovative and modern platform has transformed how we manage and deliver products across any channel, allowing us to significantly scale our offering and provide the best experience for shoppers. With fabric, we have the flexibility and business agility to make real-time changes and merchandise our products at the speed our business demands

– Dan Finley, CEO, Debenhams

The CEO’s Perspective

At fabric, we built our platform to service digital channels – to do that we took a clean sheet of paper to the product catalog and focused on providing retailers with the speed and flexibility to deliver the right product information to customers anywhere they show up. Our customers are already experiencing the benefits, including significantly enhancing shoppers’ online shopping experience and ease-of-use for merchandisers.

– Mike Micucci, CEO, fabric


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