How to supercharge geomarketing location based services with AI

Category: Brands

Dr Paul Pallath, VP Applied AI at Searce joins ChannelX TV to delve into how location-based services and AI are unlocking significant opportunities for retailers to deliver intelligent customer experiences.

Unified commerce is a term that’s been bandied around for years, but it’s a moving field as technological advances happen at pace – retailers need robust back end systems, understand where their stock is and where their customer is, and sometimes that means jumping on the chance of a sale as a customer walks past a store!

In this video you will find:

  • 00:00 Introducing Dr Paul Pallath, VP Applied AI at Searce
  • 02:08 How can retailers use technological advances to engage customers?
  • 03:54 Unified commerce experiences
  • 05:51 How can retailers join location based services with online
  • 06:48 Understanding where the demand is
  • 11:07 How can retailers leverage AI to supercharge geomarketing?
  • 13:42 How can Searce assist retailers?

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