Dr Paul Pallath, VP Applied AI at Searce joins ChannelX TV to delve into how location-based services and AI are unlocking significant opportunities for retailers to deliver intelligent customer experiences.
Unified commerce is a term that’s been bandied around for years, but it’s a moving field as technological advances happen at pace – retailers need robust back end systems, understand where their stock is and where their customer is, and sometimes that means jumping on the chance of a sale as a customer walks past a store!
In this video you will find:
- 00:00 Introducing Dr Paul Pallath, VP Applied AI at Searce
- 02:08 How can retailers use technological advances to engage customers?
- 03:54 Unified commerce experiences
- 05:51 How can retailers join location based services with online
- 06:48 Understanding where the demand is
- 11:07 How can retailers leverage AI to supercharge geomarketing?
- 13:42 How can Searce assist retailers?
