Pinterest Manifestival is the most inspirational space at Cannes Lions, designed to spark creativity. With less talks and panels and more hands-on activities, it offers a colourful and immersive step into a real life Pinterest, where people can go from inspiration to action.
This year’s activation lineup will include:
- Real Tattoos: The beloved tattoo parlour is back with artist One by One Tattoo who will curate one-of-a-kind, iconic designs for attendees inspired by worldwide Pinterest trends.
- A Charm Bar: Visitors cancreate unique accessories and jewellery from an assortment of new and thrifted materials, beads, charms and chains with Bon Bon Whims.
- Upcycled Accessories: Artist Sophie Hird will collab with attendees to create custom bags, constructed entirely out of repurposed materials like football jerseys and sports paraphernalia.
- Personal Color consultations: Expert Siân Clarke will curate special hues, all based on individual hair colour and skin tone range.
- Creation Stations: Whether it’s marble-dipped accessories with London Sneaker School, or one-of-a-kind jewellery or adopting a brand new aesthetic, visitors can experiment with style.
On Pinterest, brands are welcomed as a part of the user experience, and this year’s activation will also include some of Pinterest’s most inspiring partners, including eos, and Wayfair. Here’s a snapshot:
- eos: the beloved Gen Z brand will provide attendees with a moment to nourish their skin or lips, and the opportunity to personalise their product packaging at the charm bar.
- Wayfair: Wayfair added collages on Pinterest to the mix of shoppable ad formats. The format proved to be a winning tactic, driving 28% more efficient cost per click (CPC) and 5.4x higher engagement compared to retail vertical benchmarks. Wayfair also saw a 1.15x lift in gross revenue WoW from Pinterest during the campaign. Their collages will inspire one of Pinterest’s meeting rooms, furnished with Wayfair’s top furniture picks.
Pinterest Manifestival is located at the Carlton Beach Club June 17 – 20, 2024 on Monday 10 am – 5 pm; Tuesday 9 am – 5 pm; Wednesday 9 am – 4:30 pm; and Thursday 9 am – 5 pm CET.
