Retail Media strategies for Amazon Advertising on Prime Day with Umer Paracha

Category: Brands

With Amazon Prime Day coming up fast, what are the best strategies for managing your Amazon Ads? We speak to Umer Paracha, who leads marketing at Topsort to discuss strategies for both large and small brands, how to control your advertising spend, and even when it’s better to place your spend on sites like Facebook to drive traffic to Amazon rather than put your budget into Sponsored Products or Sponsored Brands.

Topsort, an artificial intelligence and machine learning-based technology company, is disrupting the retail media space with the launch of its groundbreaking Low-Code Integration system. This revolutionary solution enables marketplaces to integrate Topsort’s powerful retail media infrastructure with just a few lines of code in as little as 1 hour – a process that traditionally took 3 to 6 months and significant technical resources.

We finished our conversation discussing lessons that new retailer led marketplace can learn from Amazon – where do Amazon excel and where has the balance swung too much in Amazon’s favour? Umer shares tips for marketplace when they are adding an advertising engine into their platform – one that gets them great returns while keeping their sellers happy and satisfied as well.

In this video you’ll find:

  • 00:00 Introducing Umer Paracha from Topsort
  • 02:35 Advertising strategies for Amazon Prime Day
  • 05:09 Ad positions on Amazon and ACOS
  • 06:48 Strategies for smaller brands with lower budgets
  • 08:57 Apportioning budget between sales discount and advertising costs
  • 11:06 Advertising for new to market brands
  • 14:12 Retail Media lessons for new retailer led marketplaces
  • 16:28 How Topsort helps retailer marketplace Retail Media

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