You may not have heard of the fabulous Stormi Steele, founder and CEO of Canvas Beauty, but they are a history maker you’ll hear more about, as they became the first creator on TikTok to reach $1 million in sales from a single TikTok Live session, celebrating this achievement on the 8th of June.
In a six hour TikTok Live, Stormi Steele not only broke through the $1m in sales barrier, but at the peak had over 10,000 watching her extolling the virtues of Canvas Beauty Body Glaze. And as if that wasn’t enough, over 20,000 people made a purchase so last week must have been a massive operation to get everything shipped! In all, some 800,000 viewed the TikTok Live and Stormi gained 7,000 new followers.
The TikTok office who were watching in exploded as they phoned Stormi mid Live stream with congratulations!
To be the FIRST person and brand to accomplish this epic feat and being a part of TIKTOK history is a dream come true! Add being a BLACK FEMALE from a no stoplight town learning on her own on top of that just makes it that much sweeter!!! And now I’m excited to help find other amazing brands find success on TIKTOK as well!! That’s what CANVAS BEAUTY is all about!
– Stormi Steele, Canvas Beauty
Launching Body Glaze a year ago on TikTok has propelled Canvas Beauty to one of the world’s top TikTok creators. With around 400k followers they’ve grown to 60 employees in a 30,000 square foot warehouse.
This massive success for Stormi Steele and TikTok comes against a backdrop of unfavourable regulatory interference in the US, with the threat of banning the TikTok app unless Bytedance sell it to a third party (preferably an American corporation of course!). When a single creator can shift $1m of product in a single 6 hour TikTok Live, supporting 60 employees, it seems madness to threaten to cut the GDP and lose countless jobs across the US.
