Amazon announced that Prime Day 2024 was Amazon’s biggest Prime Day shopping event ever, with record sales and more items sold during the two-day event than any previous Prime Day event. During the 48-hour shopping event, Prime members globally saved billions on deals across every category, and today we can reveal the Prime Day top selling products.
With Amazon’s vast selection at some of the lowest prices of the year so far, millions more Prime members shopped the two-day shopping event compared to Prime Day 2023. The opportunity to save big meant a record-breaking number of customers signed up for Prime in the three weeks leading up to Prime Day, with millions of new members worldwide.
Prime Day 2024 was a huge success thanks to the millions of Prime members globally who turned to Amazon for fantastic deals, and our much-appreciated employees, delivery partners, and sellers around the world who helped bring the event to life for customers. We love helping Prime members save money, and Prime Day is the ultimate celebration of the savings, selection, and convenience that Prime membership provides customers looking for shopping, entertainment, food delivery, and more.
– Doug Herrington, CEO of Worldwide Amazon Stores
Prime Day top selling products
Members shopped deals from popular brands like Ninja, Maybelline, Oatly, CeraVe and Shark. Independent sellers – most of which are small and medium-sized businesses – who help make Amazon’s wide selection possible, sold more than 200 million items during the Prime Day event.
This year’s Prime Day saw COSRX’s Snail Mucin range soar in popularity within beauty, while Air Fryers continue to dominate the most loved kitchen gadgets with the Ninja Foodi MAX Dual Zone Air Fryer among the best sellers. Meanwhile, whisky is the breakout drink of the summer, with many customers snapping up Jack Daniel’s Gentleman Jack Tennessee Whiskey.
Some of the UK bestsellers over the two days included the following items:
- Amazon Fire TV Stick 4K Max
- Maybelline New York Lash Sensational Sky High Mascara
- Ninja Foodi MAX Dual Zone Air Fryer
- COSRX Advanced Snail 96 Mucin Power Essence 100ml
- COLOR WOW Dream Coat Supernatural Spray – Anti-Frizz
- Oatly Barista Oat Drink
- Honeywell TurboForce Power Fan
- Finish Ultimate Plus Infinity Shine Dishwasher Tablets
- Shark Handheld Cordless Vacuum Cleaner
- COSRX Advanced Snail 92 All in one Cream
- Jack Daniel’s Gentleman Jack Tennessee Whiskey
- COSRX Advanced Snail 92 All in one Cream
