Amazon’s 10th Prime Day is Now Live

Amazon’s 10^th Prime Day is here and runs until 23:59pm on the 17th July, with 48 hours of great savings across all categories including Electronics, Homeware, Fashion and Beauty.

Prime Day 2023 was the biggest Prime Day event ever for independent sellers, whose sales growth in Amazon’s store outpaced Amazon’s retail business, so we’ll be looking for this trend to continue as the 10th Prime Day progresses. Fast, free delivery is available for all Prime members, with new deals from popular brands and small businesses dropping throughout the event.

But apart from an uptick in sales, perhaps the biggest impact you can make on your business over the next two days is to monitor your business performance and draw lessons for future sales events – Christian Gees, Director of Sales EMEA at Rithum, shares five top tips sellers can learn from Amazon Prime Day and how to apply these insights as we prepare for the peak season:

Prime members can also shop hundreds of thousands of deals this Prime Day from big name brands including Bose, Elemis, ghd, Ninja and Sonos, as well as Amazon’s lowest prices of the year so far on select products from Bosch, Barbie, LEGO, Oral-B and more.

As you’d expect, there are also a ton of deals from Amazon themselves, including:

• Amazon Devices: Save up to 55% on select Amazon Echo devices on Prime Day, including Echo Pop, Echo Show 5 (3rd gen), Echo Show 8 (3rd gen) and Echo Show 5 Kids. Save up to 49% on Fire TV Stick and New Fire TV Stick 4K Max and up to 60% off Eero products. Prime members can also get the all-new Echo Spot with an introductory offer of more than 38% off.
• Ring: Prime members can enjoy up-to 50% off select Ring cameras and doorbells, including Indoor Camera (2nd Gen), Video Doorbell (2nd Gen) and Stick Up Cam. Plus save 55% on the popular Ring Intercom.
• Amazon Music: Prime members who haven’t tried Amazon Music Unlimited can get five months free—the best deal ever from Amazon Music for Prime Day—in honour of Amazon Music’s 10-year anniversary. Amazon Music Unlimited includes access to more than 100 million songs and top podcasts ad-free, on-demand, and in high-quality streaming audio.
• Audible: New Audible customers can get 3 months membership free and enjoy unlimited listening to thousands of select Audible Originals, podcasts, and audiobooks. Offer available until 31^st July 23:59pm. Terms Apply.
• Kindle Unlimited: Get three months of Kindle Unlimited for £0.00: Read millions of books, thousands of audiobooks and selected magazine subscriptions on any device.
• Prime Gaming: Prime Gaming is celebrating Prime members with more games including Suicide Squad: Kill the Justice League, Chivalry 2, and Rise of the Tomb Raider, all of which are available for Prime members to claim for 48 hours starting 16^th July at 08:01am BST. See the Prime Gaming blog for details.
• Amazon Fashion: Prime members can save up to 30% on selected styles from Levi’s, Clarks, Fossil, Michael Kors, Diesel and Thomas Sabo, and up to 50% on selected styles from Hugo Boss. Prime members can save up to 30% on selected fashion styles from Amazon Essentials and up to 25% on selected fashion styles from The Drop.
• Amazon Private Brands: Prime members can save up to 30% on selected fashion styles from Amazon Essentials and up to 25% on selected fashion styles from The Drop.