ChannelEngine Upgrades Walmart Marketplace Integration

Category: News
ChannelEngine Upgrades Walmart Marketplace Integration

ChannelEngine have announced an upgraded API integration with Walmart Marketplace. With this integration, sellers can streamline operations via one of the world’s largest supply chains – Walmart Fulfillment Services (WFS)’ and optimise listings with the updated Item Spec 5.0.

Walmart Fulfillment Services (WFS):

WFS offers sellers a powerful way to streamline operations using Walmart’s vast logistics network. WFS handles the entire order fulfillment process, including picking, packing, shipping, delivery, customer support, and returns. By integrating WFS with ChannelEngine, manage inventory seamlessly, send stock to Walmart, and download orders, ensuring a comprehensive solution for success. WFS offers: 

  • Fast Delivery: Utilize Walmart’s fulfillment centers for quick and reliable shipping, boosting customer satisfaction and sales.
  • Cost-Effeciency: Benefit from competitive fulfillment fees, often lower than other third-party providers.
  • Easy Inventory Management: Simplify inventory with Walmart handling storage and shipping.
  • Increased Visibility: Products tagged “Fulfilled by Walmart” are prioritized in search results, enhancing trust and visibility.
  • Dedicated Support: Access Walmart’s customer service for order issues and returns.

Walmart listing optimisation

With many sellers on Walmart Marketplace, making products stand out is essential. Item Spec, a comprehensive guide for setting up product listings on Walmart, equips the platform with all the necessary details to accurately present sellers’ products. Version 5.0 has just been released and is now supported by ChannelEngine. This update enhances categorization, site shelving, discoverability, and relevance. Key features include:

  • Improved Content Quality: Increase content quality by up to 10% with more attributes.
  • Relevance: Remove 60% of generic attributes, focusing on relevant ones.
  • Granularity: Achieve 65% more precise item attribution.
  • Structured Text: Ensure listings appear in correct categories and navigation paths.
  • Consistency: Maintain uniform setup for both first and third-party sellers.

The integration of ChannelEngine’s updated API, makes the Walmart Marketplace maintenance process easier and more user-friendly than ever – whether you’re uploading a single item or adding items to your catalog in bulk. 

By integrating with WFS and Item Spec 5.0, ChannelEngine empowers sellers to maximize their potential on Walmart Marketplace, driving efficiency and visibility in the competitive ecommerce landscape.

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