Prime Day is just around the corner and, while retailers will be busy managing their sales, it’s worth taking time to leverage learnings that can be applied to future sales events. We discuss with Christian Gees, Director of Sales EMEA at Rithum, who shares five top tips sellers can learn from Amazon Prime Day going into the peak season.
It’s not too late to apply some of these tips over Prime Day taking place on the 16th-17th of July, but perhaps even more valuable is taking time to leverage learnings and apply them to future upcoming sales events in the Autumn and Winter to supercharge profitability.
In this video you will find:
- 00:00 Introducing Christian Gees, Director of Sales EMEA at Rithum
- 01:04 Consumer buying behaviour on Prime Day
- 05:37 1) Data driven insights retailers can learn during Prime Day
- 09:30 2) Inventory management & pricing strategies
- 11:28 3) Operational insights for sales events
- 14:02 4) Retail media strategies for Prime Day
- 16:14 5) Managing profitability on Prime Day and other sales periods
- 18:15 How to learn from your Prime Day experience
