Ahead of this year’s Prime Day event, we’ve got some interesting 2023 Prime Day data from last year’s sales alongside some top tips sellers can learn from Amazon Prime Day going into peak season.
This data and insight comes from Rithum, a major player in the e-commerce world. They power the backend tech for big names like Amazon, Samsung, and M&S, handling over $50 billion in annual GMV.
Prime Day Data – Best Selling Categories
Best-selling categories for Rithum customers selling during Amazon Prime Day July sales events in 2023 are (ranked in order):
- Consumer Electronics
- Home/Kitchen
- Clothing/Shoes
- Automotive
- Lawn/Garden
Five top tips for Prime Day
Christian Gees, Director of Sales EMEA at Rithum has shared five top tips sellers can learn from Amazon Prime Day going into the peak season, below:
- Data-driven insights – after Prime Day, dive into data-driven reports to evaluate your business’ performance. Apply these insights to shape your peak season strategy, gradually adjusting ad spend to maintain momentum. This approach will help you build on your Prime Day success and prepare for a strong Q4 finish.
- Dynamic inventory management – utilise automation tools for dynamic pricing, real-time monitoring, and stock alerts. By keeping your inventory in check during high-traffic periods, you’ll prevent running out of stock and avoid overstock issues, ensuring you’re always ready to meet demand.
- Streamline operations – implement integrated systems for order routing, shipping, and returns. This process not only increases efficiency but also boosts customer satisfaction during peak sales events, setting you up for repeat business.
- Step up your advertising game – capitalise on Amazon’s strong position in retail media by optimising campaigns before and during Prime Day. Use real-time data to fine-tune bids and targeting, maximising your visibility when it matters most.
- Keep an eye on the bottom line – employ tools that provide a full picture of costs, including shipping, storage, and Amazon fees. With this comprehensive view, you can calculate real-time profitability and make informed decisions on pricing and ad spend, ensuring every sale counts.
