What’s trending on OlympicTok

29 Jul 2024

With TikTok In The House, a live Team GB LIVE event at Paris 2024, where over 50 top creators are attending, it’s no surprise that OlympicTok is going viral on the entertainment platform. It would have done so anyway with so many of the UK’s sports stars all competing in one place, but this, more than any Olympics before, is the TikTok Olympics and it appears viewers can’t get enough:

OlympicTok Vidoes

The #Paris2024 has racked up over 226.9K posts (as of 29.07)
Videos with #Paris2024 have been played 1.19bn times (as of 29.07)
#TeamGB has racked up 12K posts (as of 29.07)
The most popular Olympic TikTok in the UK over the weekend was Rebecca Edwards, Rower, rating buildings with 3M views (as of 29.07)
Peacock & NBC’s “The 2023 Paris Olympics are LIVE” video is the most watched across the weekend

Love for Refugee Team

People were extremely touched by the Refugee team, with TikTok users pairing TV coverage of their arrival with emotional music & their reactions. Teams with only a few athletes participating also tugged at heartstrings and inspired people.

Olympic Village x Dating Apps

Everyday people are trying to get in on “Olympic Villa” action, setting their dating app locations to the Olympic Village in hopes of matching an athlete. While the “Olympic Villa” continues to be popular, with the TikTok community asking for a reality show of athletes finding love

Behind the scenes content

People love seeing athletes behave like individual people, showing their disbelief at being in Paris, fangirling over other athletes, or creating fun fit check videos.
Many athletes are using the “Just here for the zipline” audio in reference to their gear hauls.
Norway swimmer @henrikchristians1 has created an entire series around his obsession with Olympic Village chocolate muffins

What’s trending in the UK?

Over the first few days of the Olympics, covering the 26th – 27th of July, OlympicTok went crazy in the UK with top content being:

Behind the scenes content

The TikTok community has been following some of TeamGB’s most recognisable names in their warm-ups and training including Max Whitlock, Gymanst, Izzy Songhurt, Gymnast and Tom Daley, Diver, during their training and warm-ups. As well as TeamGB getting ready for the Opening Ceremony, showing off the Opening Ceremony outfits and waiting to see TeamGB pass by.

Pin badge trading tradition

At each Olympics, athletes go mad for pin badges, as they look to collect and swap badges with Olympians from all over the world. Joe Clark, Canoe Slaom, and Imogen Grant, Rower, have shared explainers on what the badges are, while Joe was spotted swapping badges with Team Spain across their Opening Ceremony boats!

Olympic Villa

Media Harris, Swimmer, and Amy Hunt, Sprinter, have been sharing hilarious content as the TikTok community continues to call for an Olympic Love Island.