A billion people experience Olympic Games on TikTok

16 Aug 2024

The Paris 2024 Olympic Games has seen over a billion people from around the world experience the games on TikTok, including mind blowing photos, and #ChocolateMuffinTok reviews, athletes unboxing their gear, inspiring fans, and celebrating their big wins in real-time.

Following two amazing weeks of games, we’re sharing a roundup of some of the most popular trends, creators, and sports that have brought together the TikTok community.

Olympic Games Athletes on TikTok

Across Great Britain and Northern Ireland, 100 athletes were on boarded onto TikTok before the games, with 50% of Team GB athletes then posted on the platform during the Olympics. Some of the highlights from Team GB included:

Lina Nielsen, 400m Runner, joins ChocolateMuffinTok
Scarlett Jensen, Diver, giving us a glimpse of her bronze medal
Tom Daley, Diver, shows off his freshly knitted Paris 2024 sweater
Sky Brown, Skateboard, TeamGB fit check ahead of joining the village
Joe Clark, Kayak, on his bets for the masked Olympic Knight

Unforgettable #Olympics 2024 videos

Team GB weren’t the only ones getting in on the action, with millions of videos being shared celebrating people’s favourite moments and athletes. The most unforgettable #Olympics 2024 videos on TikTok were:

Team USA sharing a golden TikTok moment right after winning the women’s artistic gymnastics final
Snoop Dogg aka the ultimate hype-man for Team USA, carries the Olympic torch ahead of the Paris 2024 Opening Ceremony
US Rugby star Ilona Maher dubs the Olympic Village the ‘Olympic Villa’ – the ultimate Love Island crossover!
Aussie footballers Mackenzie Arnold and Alana Kennedy go matchy-matchy with their Olympic gear
Foreign police arrive in Paris to keep the Games safe
Norwegian swimmer Henrik “Muffin Man” Christiansen shares his latest obsession: chocolate muffins at the Olympic Village! #ChocolateMuffinTok
A first look at the Olympic cardboard beds, as shared by South African pro skater Brandon Valjalo
That look when a hot new bombshell enters the ‘Olympic Villa’
Team New Zealand rate your favourite buildings in the Olympic Village
Olympic gold medallist Suni Lee joins (and wins!) the TikTok fails trend

Top trending sports

From breaking to badminton and sprinting to surfing, new sports and old ones capture our attention and imagination during the Games. The top trending sports were:

Track and field – 146M likes
Gymnastics – 9.3M likes
Breaking – 7M likes
Swimming – 5M likes
Boxing – 3.6M likes

Top Olympic Games Hashtags

With viral moments and athletes showcase their ‘aura’, the TikTok community hit that like but like crazy. The top total global Olympic hashtags by likes were:

#Olympics – 2.6BN likes
#Paris2024 – 1.7BN likes
#olympics2024 – 398M likes
#parisolympics – 363M likes
#parisolympics2024 – 314M likes
#teamusa – 289M likes
#trackandfield – 146M likes
#olympicgames – 142M likes
#olympic – 101M likes
#olympicspirit – 92M likes

Fandom has also unleashed creativity among fans, athletes, teams, and broadcasters alike, as people from all over the globe share their love of the Games. The top total global Olympic hashtags by creation were: