Amazon introduced an AI-generated reviews feature in 2023 to help customers determine at a glance whether a product is right for them. The feature provides a short paragraph on the product detail page, highlighting shared positive, neutral, and negative opinions from customers about a product and its features.
When shopping on either the web or the Amazon Shopping app, on product pages with reviews, click the five stars on the top right of the page. You’ll be brought to the customer reviews section with a prompt at the top that reads, “Customers say.” This paragraph is the start of the AI-generated reviews and offers an overview of the reviews the product has received. Customer review highlights are available across a broad selection of products. If you are not seeing them, there may not have been enough reviews with shared mentions.
Under the paragraph, you’ll be able to get more information about specific product features. For example, you can learn what customers commonly say about the products quality, value for money, ease of use and functionality. Click on the word or phrases displayed to see an overview of a specific feature. Here you’ll get a quick sense of customer. A green checkmark means most feedback is positive, an orange minus means it’s mostly negative, and a gray color with no check mark or minus sign means the mentions are neither a majority positive or negative.
When you click on a product feature, you’ll be able to see how many times customers have mentioned something related to that feature. You’ll also see how many positive and negative reviews are associated with that feature and snippets from reviews the mention that feature. This feature allows customers to easily gain insights at a glance, and decide for themselves if that feature of the product is important to them.
As a seller there’s not a lot you can do to control these features, but if you have an underperforming product it’s worth a quick glance at the AI-generated reviews as it’s likely to highlight any issues customers have highlighted that you may be able to address in photos, bullet points or even the title.
One Response
great! Now customers will be able to see a summary of the fake reviews written by Chinese scammers and counterfeit sellers 😀