Amazon recently announced their festive season readiness timelines for Fulfilment by Amazon (FBA) capacity limits, including when inventory must arrive at our fulfilment centres to guarantee that it’s Prime badge-ready for festive season deal events.
Based on updates to our fulfilment network processes, Amazon will extend the timeline to send shipments to UK and EU fulfilment centres for Black Friday and Cyber Monday to the 31st of October.
Amazon deal event deadlines
As indicated in the updated FBA peak readiness playbook, Amazon recommend that your inventory arrives by the following dates for deal events:
- Prime Big Deal Days: 20th of September 2024
- Black Friday and Cyber Monday: 31st of October 2024
In November, Amazon will focus on processing customer orders and will have limited slots to accept your shipments. During this time, shipments will be processed more slowly, especially palletised shipments.
As always, Amazon ask that you keep in mind any carrier delays when you estimate your expected delivery dates.
To view estimated capacity limits for Amazon FBA, go to the Capacity Monitor.
