Amazon have partnered with TikTok to display shoppable ads on the entertainment platform to enable users to seamlessly discover and purchase from Amazon directly within the TikTok app.
This shopping experience is powered by Amazon through ads placed on TikTok and allows users to complete product purchases with Amazon in TikTok’s native environment. It’s not clear currently whether it only products sold by Amazon will be included, or if offers from 3rd party merchants will be advertised for sale on TikTok, but either way we’d expect this to be the long term goal.
Shoppers will see Amazon product recommendations on the “For You” feed. When ready to purchase, users can choose to link their TikTok account to their Amazon account through a secure, quick, and easy one-time set-up.
Once accounts are linked, Amazon customers are able to complete a checkout with Amazon in the product ad without leaving the TikTok app—enabling a faster, more frictionless experience.
Users who choose to link their accounts in the U.S. will see real-time pricing, Prime eligibility, delivery estimates, and product details on select Amazon product ads in TikTok as part of the experience. Naturally, users can choose to unlink their Amazon account in TikTok’s app settings at any time should they wish to do so.
We’re excited to collaborate with Amazon to offer a seamless and fun shopping experience. We look forward to supporting our community and keeping them inspired and entertained!
– TikTok
Amazon already have similar partnerships with Meta’s Facebook and Instagram, as well with Snapchat. We understand that they are also working to bring Amazon shoppable ads to Pinterest.
