Kaufland Poland has gone live with some sellers already having completed their onboarding and already selling. Polish customers can shop online at Kaufland 24/7 in addition to shopping at their brick-and-mortar stores. Kaufland report that they already have 2,000 sellers on board, offering millions of products and an outstanding shopping experience on the new marketplace Kaufland.pl!
We hear that there is an early bird offer for sellers that jump on board straight away, so if you already sell on Kaufland get yourself on the onboarding journey today! If you don’t sell on Kaufland, it might be time to get started.
Poland is an interesting country with ecommerce dominated by Allegro for years – mainly because of the language barrier, Polish isn’t widely spoken in any other European country. Then along came Amazon who have taken up a chunk of consumer spend, with Kaufland now lining up to be the potential third biggest marketplace.
Kaufland also have an advantage, they’re not starting from a standing start having around 245 Polish brick-and-mortar stores and a brand that’s already known in Poland. This makes for a superb springboard to launch the marketplace and grab a share of ecommerce in Poland at a rapid pace.
A side benefit of Kaufland Poland will also open up Europe to Polish retailers – once they are live on Kaufland Poland, it’s a relatively short step to launching on their massive German marketplace and from their spread to further country sites, with an international Fulfillment by Kaufland service.
