Walmart leaders unveiled several initiatives today to thousands of sellers attending Let’s Grow! 2024 Walmart Marketplace Seller Summit. Notable announcements from the summit include new and expanded categories across Premium Beauty, Resold and Collectibles, offering more opportunities for sellers and customers.
We’re executing strategic priorities at Walmart that are helping us to become the customers’ first choice – every day, every season, for every item. Walmart Marketplace is a key component of that mission. We know the importance of personalized, seamless omnichannel experiences, and Walmart continues to advance its digital and fulfillment capabilities, including the new categories and features we announced today, that enhance the overall customer and seller experience on Walmart.com
– Tom Ward, executive vice president and chief eCommerce officer, Walmart U.S.
New and expanded categories
Premium Beauty, pre-owned and collectibles
To offer more selection for customers and more opportunities for sellers, Walmart is growing its Marketplace assortment by adding Premium Beauty and expanding its range of Collectibles and pre-owned merchandise.
Premium Beauty
Walmart is launching Premium Beauty on Walmart Marketplace through a new online experience. More than 20 new brands, including COSRX, T3 and Beachwaver, are featured in the initial assortment of skin care, hair care and hair tool products. Backed by custom storefronts and editorial content, Premium Beauty at Walmart creates an elevated, seamless brand experience. The expansion of Premium Beauty to Marketplace is the latest evolution of Walmart as a top beauty destination and deepens customer trust through direct and approved sellers.
Pre-Owned
Walmart Marketplace is introducing Resold at Walmart, its first digital destination for cross-category and cross-condition pre-owned items from performance-managed sellers. With five million items from more than 1,700 sellers, the integrated assortment offers customers a growing selection of goods from luxury fashion and electronics to collectibles, sporting goods and more at the value they expect from Walmart. By extending the life of these products, Resold at Walmart aligns with our commitment to make the more sustainable choice the everyday choice and builds on the success of Walmart Restored, a collection of refurbished electronics and small appliances powered by Walmart Marketplace.
Collectibles
Walmart is enriching experiences for collectors, bringing customers new ways to secure highly sought after collectibles and connecting sellers to the rapidly growing market of enthusiasts shopping its aisles. In the Collector shop, sellers can now enable preorders to build customer anticipation for drops, including releases exclusive to Walmart. The experience adds pre-owned conditions for collectibles under Resold at Walmart. Eligible sellers can take advantage of 0% commission fees for collectibles and more through Oct. 31, including action figures, dolls, trading cards, sports memorabilia, comic books, records and musical instruments.
